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Free email marketing automation plugin for WordPress & WooCommerce

Published: March 17, 2025 / Updated: May 19, 2025 / Blog

Free email marketing automation plugin for WordPress & WooCommerce

Damian Machnik

If you are looking for the best marketing automation for WordPress or WooCommerce, look no further. Meet ShopMagic 🪄 - email marketing automation plugin for WordPress and WooCommerce. Read the whole article to learn more about its features and how you can benefit from it.

Are you tired of repetitive tasks, like sending emails manually with individual discounts or answering questions about WooCommerce orders?

Today, I will show you a FREE plugin for email marketing automation for WordPress and WooCommerce. Let’s begin!

Table of contents

  • Free marketing automation for WordPress and WooCommerce – ShopMagic
  • ShopMagic PRO – additional features
  • Summary & more about ShopMagic

Free marketing automation for WordPress and WooCommerce – ShopMagic

Most of us will agree that the price factor is important when looking for the best marketing automation for WooCommerce. Luckily we agree 😀. The basic version of ShopMagic is (and always will be!) free 🤑. With the free version, you will be able to customize emails sent to customers and create emails for custom order statuses. ShopMagic allows you to send emails for orders with Order Pending status, which WooCommerce simply can’t 😡.

Let’s go from no emails in WordPress and default WooCommerce email templates:

Standard Woocommerce Emails

To fully automated, customizable, and reported email marketing automation for WordPress & WooCommerce!

Dashboard

Shopmagic Automations

Woocommerce Pretty Emails Layout Shopmagic
Customized emails in WordPress and WooCommerce
💡 The basic version of the ShopMagic plugin is available completely free of charge and you can download it from the WordPress repository. You can also use 5 free add-ons (Google Sheets, Contact Form 7, Abandoned Carts, Multilingual Support, Twilio) with ShopMagic free to boost your marketing automation in WordPress and WooCommerce!
 
⭐ There are also additional paid addons that will fully allow you to customize any WooCommerce email marketing campaign. You can buy all addons in the ShopMagic PRO bundle. Read more and discover all ShopMagic addons.

Download the plugin for free here and start email marketing automation in WordPress and WooCommerce today! ⤵️ ⤵️ ⤵️

ShopMagic: Create marketing automation for WooCommerce

Create marketing automation for WooCommerce and WordPress with ShopMagic. It's free! ShopMagic will make your WooCommerce email automation boost your sales in no time.

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: September 10, 2026

The free version will take your email marketing automation FAR beyond the default options in WordPress and WooCommerce. But if you need more events, filters, actions, options, and integrations go PRO.

Some examples of what you can do with ShopMagic (free)

  1. Customizable and automated emails

    Create personalized email marketing automation for WordPress and WooCommerce based on Events:

    Automated Emails Triggers In Woocommerce Shopmagic Email Automation Events

    You can trigger emails based on WordPress posts (published/ updated), new comments, form submissions, WooCommerce order status changes, user joining/ leaving the newsletter list, etc. And that’s only the first step, as you may also use Filters and Actions to build the marketing automation you need!

    Use Filters In Shopmagic
    ShopMagic Filters

    For example, you may use ShopMagic to send personalized emails, but also to process user emails, or export WooCommerce order data to Google Sheets.

    Contact Form 7 Woocommerce To Google Sheets And Send Email Notifications

  2. Recover abandoned carts in WooCommerce

    You may also send automated emails to help customers finish shopping.

    Shopmagic Abandoned Carts Woocommerce Follow Up Emails

    Of course, you can attach a WooCommerce discount coupon to convince them.

    WooCommerce Shop Coupon Example

  3. Send emails and SMS notifications from WordPress and WooCommerce

    The last example you may like is using ShopMagic for sending customizable emails from WordPress and WooCommerce.

    Customize Woocommerce Emails With Shopmagic Email Customizer PluginCustom Emails In Woocommerce Shopmagic Email Marketing Automation Plugin

    You will see email marketing automation campaigns in one place:

    Shopmagic 3.0. Dashboard

    Also, you will have the email log (outcomes) to check if everything goes well:

    Shopmagic Outcomes Logs

    And you can use the Twilio free add-on for SMS notifications too!

    Shopmagic Sms With Twilio Action

These are just some use cases of ShopMagic, but you get the picture 😉!

ShopMagic PRO features – best marketing automation plugin for WordPress and WooCommerce

Let’s see now some examples of what you can accomplish with ShopMagic PRO.

  1. Delayed Actions add-on as your time-saver

    Best marketing automation for WordPress & WooCommerce without an option to delay emails? No way! We think the same, that’s why the Delayed Actions add-on is part of our plugin. When you install and activate it, you will be able to delay your emails for a specified amount of minutes, hours, days, or weeks. It’s a super useful feature that fits perfectly into marketing automation ideas.

    WooCommerce marketing automation: schedule delayed actions
    ShopMagic Delayed Actions

    Imagine a store where all of your emails are precisely timed. New order email sent immediately after purchase.

    ✔️ Order completed email right after the delivery.

    📧 Request review sent two weeks after delivery and coupon code one month later.

    Nice perspective, isn’t it? All of this (and far more) is available in ShopMagic PRO.

  2. Manual Actions as a perfect supplement to marketing automation

    When you first look at it, it might look strange. Manual Actions being part of software designed to automate actions 🤔? We felt that ShopMagic was missing an option to trigger a specified action manually.

    Most importantly, it cooperates beautifully with our other add-ons. How can you benefit from it? For example, you can fire a one-time email to all of your customers with a special discount coupon valid for 24 hours only. On the other hand, you are not forced to send it to all customers but only to a selected group. It is because the best marketing automation for WordPress and WooCommerce should have the option to segment your customers.

    Marketing automation for WooCommerce - manual actions
    ShopMagic WooCommerce Manual Actions
  3. Customer segmentation with Advanced Filters

    Speak of a devil 😈. It’s hard to imagine the best marketing automation for WordPress and WooCommerce without customer segmentation. Thankfully, we developed a dedicated add-on to our plugin, which lets you create unlimited scenarios.

    ✔️ With the Advanced Filters add-on, you will be able to send emails to a precisely selected group of customers.

    👍 You can select customers who bought a specified product or category of products.

    📧 Send emails to those clients who bought something in July or those who spend at least $500 last month.

    I bet that you will find the best use for the Advanced Filters add-on. If you feel that we omitted an important filter, let us know about it. We are constantly adding new features, with an emphasis on our customer’s ideas.

    Marketing automation for WooCommerce with conditional logic
    ShopMagic Advanced Filters
  4. Customer Coupons for increasing customer loyalty

    Another highly requested feature, which makes ShopMagic the best marketing automation for WordPress and WooCommerce. With the Customer Coupons add-on, you will be able to send literally all kinds of coupons to your customers.

    WooCommerce email marketing automation with coupons
    ShopMagic Customer Coupons

    🙏 Thank you coupons as a reward for a product review.

    🛍️ Discount coupons for a selected product category.

    📧 Manually triggered email with a special offer.

    We give you the tool and it’s up to you how you use it.

    💡 If you need inspiration, you can check an article about the Customer Coupons add-on.
  5. Best marketing automation for WooCommerce should have guides

    Marketing automation may sound like a complex issue at first. This is why we prepared detailed guides for every WooCommerce order status. With our guides, creating a WooCommerce follow-up email for a new order, an order completed or even a failed order will be a piece of cake. Write to us if you need a dedicated guide for a complex scenario. We love challenges 😀

    💡 Here is the list of some use case scenarios in which you can use ShopMagic for WooCommerce order-triggered events:

    • New Order
    • Pending Order
    • Processing Order
    • Cancelled Order
    • Completed Order
    • Failed Order
    • On-Hold Order
    • Refunded Order
  6. Friendly plugin support and community involvement

    Best marketing automation for WordPress & WooCommerce should also have at least good support. We were able to help you with many small and bigger issues through the WordPress forum and direct email contact.

    What’s even better, besides the technical problems, you send us a few great ideas and improvements to the ShopMagic. Many thanks for that 🙏. ShopMagic was made for you and with such community involvement, we feel the importance of our everyday work 🧡!

ShopMagic. WordPress & WooCommerce email automation plugin made for you!

Thanks for this awesome plugin! If you're running a WooCommerce store, the default email messages are very generic and absolutely need to be customized. This plugin makes the process a lot faster, simpler, less prone to error, and of course with more features. It's a must-have if you're using WooCommerce.
Doug Yuen Founder @ EfficientWP

We believe that ShopMagic is the best marketing automation for WooCommerce and your store. It’s true that to fully benefit from it, you should have ShopMagic PRO installed. However, our PRO version is the cheapest marketing automation plugin for WooCommerce.

Summary & more about ShopMagic

Today, you’ve learned about the free plugin to build email marketing automation campaigns in WordPress & WooCommerce. I encourage you to start with ShopMagic free & its 5 add-ons. If you need additional features and all add-ons, then go PRO →

ShopMagic: Create marketing automation for WooCommerce

Create marketing automation for WooCommerce and WordPress with ShopMagic. It's free! ShopMagic will make your WooCommerce email automation boost your sales in no time.

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: September 10, 2026

If you have any questions check out the plugin documentation or write to us!

💡 You can also create a free demo to test ShopMagic PRO and more plugins for WooCommerce 😉 (available for 7 days).

Create WooCommerce email automation with ShopMagic

  • WooCommerce marketing automation

    WooCommerce automations
    All about automated Emails in WooCommerce. Find out how to send WooCommerce Automated Emails using ShopMagic.

  • Send New Order Automation

    send new order email in WooCommerce
    New Order Email in WooCommerce. In this article, we give you tips on how to send New Order Emails in WooCommerce with Shopmagic.

About Damian Machnik

Product Manager en WP Desk. Cada día intento crear productos mejores y más interesantes. Si tienes alguna pregunta, ¡no dudes en enviarme un correo!

Reader Interactions

Comments

  1. Maciej Swoboda says

    September 28, 2020 at 11:18 am

    Thanks Damian!

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