The first order is the expensive one. You paid for the click, the trust and the checkout, and then the relationship usually ends at the shipping confirmation. A follow-up sequence is three emails that …
Continue Reading about WooCommerce Follow Up Emails: the Sequence That Earns the Second Order →
A single store-wide code does two things at once: it discounts the customers who were going to buy anyway, and it ends up on a coupon aggregator within a day. A code generated for one customer and …
Continue Reading about WooCommerce Coupon Email: Personalized Codes Instead of One Public Discount →
A membership that lapses quietly is a customer you already had, already convinced and already billed once. Winning them back costs what a new customer costs. Keeping them costs one email, sent before …
Continue Reading about WooCommerce Membership Emails: Expiry Reminders That Actually Renew →
Most stores go into November with the email setup they had in March: nine default WooCommerce templates and nothing behind them. The season does not reward sending more email. It rewards email that …
Continue Reading about WooCommerce Email Marketing: What to Automate Before the Season Starts →
