AutomateWoo Free Alternative: Meet ShopMagic for WooCommerce

If you are looking for an AutomateWoo free alternative for your WooCommerce store, you’ve come to the right place. ShopMagic is a free marketing automation plugin, which will increase your sales and customer loyalty. ShopMagic also comes with a PRO version, which will empower your WooCommerce store even more.

What is marketing automation

Some of you – especially readers of our blog – have knowledge about marketing automation. There are tons of definitions of it. In another article which you may find on our blog, I decided to describe marketing automation as a sum of three benefits, instead of copying and pasting these definitions.

Marketing automation is a way of making more money, acquiring customer loyalty and saving time, at the same time. If you want to find out more about it, check the dedicated article which unveils the magic behind marketing automation and ShopMagic. Whereas in this article we will focus on finding an AutomateWoo free alternative, so we won’t be discussing this topic more widely.

What is ShopMagic plugin for WooCommerce

There are three key objectives behind a WP Desk mission:

1. Save time and money.
2. Create a better store.
3. Sell more.

We have a lot of plugins in our portfolio and we feel that we are covering objectives 1 and 2 quite well. However, we’ve felt that something should also be done in objective numer 3. That was the main reason why we acquired ShopMagic a few months ago. And since day one, we knew that ShopMagic would be the best AutomateWoo free alternative.

How’s that? We’ve used AutomateWoo on a daily basis, but on the other hand we felt that there’s a field for improvements. Now, after a few months of improvements and continuous work, it’s not a feel anymore. We are sure that ShopMagic is the best AutomateWoo free alternative for WooCommerce stores. And here are the reasons behind that certainty.

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ShopMagic as an AutomateWoo free alternative. The price factor

The price difference between these two marketing automation plugins is obvious, but I feel that we should add something here.

AutomateWoo costs $99 per year for a licence which you may use on one website. ShopMagic in its core version is free. If you, as a client decide that a free version is not enough, you can extend your licence for PRO features. ShopMagic PRO costs only $59 for the same as AutomateWoo, 1-site subscription valid for one year. Almost two times cheaper than AutomateWoo.

Sounds good? But that’s not enough. We are also offering a 25-site subscription for $99, which is the same price as a 1-site AutomateWoo subscription. $4 for 1 website! This results, that ShopMagic is not only an AutomateWoo free alternative but also a paid alternative!

Two times cheaper or four times cheaper?

There’s one more thing which should be added here. AutomateWoo – apart from it’s core $99 price features – offers some additional add-ons. And these add-ons are not free. Their prices range from 39 to 79 USD. So in it’s full option AutomateWoo will cost you $217 (99 + 39 +79). At the same time none of the add-ons available in ShopMagic is chargeable. What is even better, future add-ons will be available for free for our active PRO customers!

Summarizing, for a price of $59 you are receiving all of the – present and future – functionalities of ShopMagic. It’s four times cheaper than the same version of AutomateWoo.

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ShopMagic as an AutomateWoo free alternative. Features

Difference made by the price is important but it’s not the only one. If we compare the raw list, it will be noticeable that ShopMagic has less features than AutomateWoo. However, when I’m looking at the development of both plugins it looks kinda different. Let’s have a look of what we have done in the last two months.

Starting point – ShopMagic 2.0

In the middle of March, we’ve released a ShopMagic 2.0 with lots of changes and improvements. The whole automation workflow is rebuilt. Events, filters and actions are completely rewritten and ready for the future improvements. We are ready to compete and not only become an AutomateWoo free alternative but to become number one free marketing automation plugin.

ShopMagic 2.1 – Action scheduler and custom order statuses

Only two weeks after the release of ShopMagic 2.0 we are here with the 2.1. What’s in it? Rechecking the order status before run is available for free and PRO users. Full support for custom order statuses. Integration with Slack, which wasn’t the most requested feature but what an useful one! We’ve also switched from WP-Cron to Action Scheduler for better reliability.

ShopMagic 2.2 – Raw HTML email and instant feedback and support

Another two weeks have passed and we enhanced ShopMagic with additional possibilities. We remember about our free users and we feel that we are a real AutomateWoo free alternative. What’s new in 2.2? Raw HTML, plain text emails and super useful help beacon. Now, if you have any troubles with a ShopMagic, you can use the help icon, located directly in your WordPress dashboard. With this button, you will have access to all of our knowledge database. And if you won’t find help in it, you can always ask for my or my teammates’ help.

ShopMagic 2.3 – Review Request add-on

What a ride! We needed only one week to deliver a highly desired Review Request add-on. With the addition of the Review Published event, you are able to send an email to your customers and thank them for the review. On the other hand, you can also send an email (or Slack notification) to yourself or your employees.

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ShopMagic 2.4 – Customer Coupons and placeholders UI

We are only seven weeks from the ShopMagic 2.0 and two weeks from the last major update, but we are keeping the momentum and releasing another important add-on to our plugin – Customer Coupons. This add-on opens up whole new possibilities to your WooCommerce store. Thank you coupon, cross-sell coupon, upsell coupon, reminder coupon or whatever you like or need. The whole coupon world is open for you. We’ve also made some UI changes to placeholders and gave them a modern and better look. Another small step as an AutomateWoo free alternative – check!

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ShopMagic 2.5 – Advanced Filters

In my personal opinion, this update is the most important one, from the new start which was marked by the ShopMagic 2.0. Advanced filters and conditional logic transforms ShopMagic into advanced marketing automation software, which is able to cover almost every scenario.

With the power of advanced filters, shop owners have an ability to precisely segment customers. Most of this add-on is for the ShopMagic PRO users, but – as always – there’s a piece of cake also for free users. We remember our goal, to not only be an AutomateWoo free alternative, but to become #1 free marketing automation plugin.

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We’ve also covered some additional work

Quite a list, right? And all of it was done in only two months. Let’s add a dozen articles and documentations pages to that and hundreds of answered questions to further astound. Even we, a quite small team behind ShopMagic feel proud for what we’ve done in such a short time.

The future of ShopMagic. Not only as an AutomateWoo free alternative

I had a chance to present what we’ve done but let’s not forget about the future. We have a ton of improvements and add-ons, which we are going to implement in ShopMagic. Of course not everything can be discussed publicly but I think that I can share some of them with you.

Manual actions

It’s a highly requested feature. Many of you emailed us about this feature. So, yes. I can confirm that we are working on it and the ability to fire a manual action will be a part of ShopMagic really soon. It will be a great addition to our plugin as an AutomateWoo free alternative.

Abandoned carts

Another highly requested feature. It needs to be done and we know it. However just “done” is not enough and abandoned carts need to be done really well. This add-on will be powerful by itself and we want to cover not only logged users carts but also guest carts!

Email log

Very useful feature for both – you as the customers and us as developers. Email log will let us check the status of all of the emails created and sent with ShopMagic automations.

New filters and placeholders

We are constantly adding new placeholders and filters to our plugin. These are small changes but with a significant impact on ShopMagic. Many of the new filters and placeholders ideas came from our customers who wanted to customize ShopMagic to their needs. Another advantage when considering ShopMagic as an AutomateWoo free alternative.

New integrations

The list of possible integrations is very long. Mailchimp and Slack integrations are already implemented. Most likely, we will focus on WooCommerce Subscriptions, FreshMail and Mailjet as next integrations.

No ETA? That’s heartbreaking

Some of the aforementioned changes are right behind a corner while some of them will be implemented somewhat later. However, you should already know our workflow and I can assure you that it will be sooner rather than later.

If you feel that there’s something important, which we’ve missed, just let us know. Your participation in future development of ShopMagic is vital. And if we speak about the community, let me write a little more about it.

Community involvement is an important part of ShopMagic

Commitment of our community in our products is something really special for all of us. By all of us I mean not only our team, but the whole company behind it – WP Desk. From the very beginning we are cooperating with our customers to deliver better products. More importantly, a huge amount of ideas implemented into our plugins were created in our customer’s minds. In ShopMagic, we even have a special place, where you may submit your ideas for a future development of our plugin.

AutomateWoo free alternative or an equal rival

This is the place where we are now. Confident in a product. With a clear roadmap and a dedicated team which is here not only to create and deliver but also to cooperate and help. Team confident in a future of ShopMagic as not only an AutomateWoo free alternative but as an equal competitor and a future of marketing automation in WooCommerce stores. I hope that you will join us in that journey.

Thank you for all of the ideas

I would like to take this opportunity and on behalf of our team say thank you for all of your ideas and emails. We are reading all of them. Some of the ideas are already part of ShopMagic – not only an AutomateWoo free alternative.