How to Properly Test Exit Intent Pop-up in ShopMagic for WooCommerce – A Case Study

The ShopMagic for WooCommerce with an Abandoned Carts add-on is a powerful marketing automation tool that helps recover abandoned carts and increase sales. One of its key features is the Exit Intent Pop-up, a window that appears when a user is about to leave the store page. This allows you to collect email addresses and effectively remind customers about their unfinished purchases.

In this article, we will show how to resolve a common issue reported by a ShopMagic user who configured the Exit Intent Pop-up but did not see email addresses appearing in the “Carts” tab.

Problem Description

Issue Reported by the Customer

One of our users reported the following problem:

I enabled the “Exit Intent Pop-up” in the settings for Abandoned Carts. But when I input an email address in the pop-up, it does not appear in the Carts tab.

This meant that the customer had correctly configured the pop-up but, due to improper testing, did not realize that emails were being recorded correctly.

Situation Analysis

First, we verified that the plugin settings were correct and that the pop-up actually appeared on the store page. Then, we conducted tests to identify potential causes of the issue.

Step-by-Step Solution

1. Verifying Plugin Settings

   To ensure that the Exit Intent Pop-up is working correctly, follow these steps:

   • Activate the Abandoned Carts add-on.
   • Go to ShopMagic → Settings → Abandoned Carts.
   • Enable the Exit Intent Pop-up option and save the changes.
2. Testing the Feature Step by Step

   To properly test the pop-up functionality, follow these steps:

   1. Open the store in incognito mode and add any product to the cart.
   2. Simulate leaving the store (e.g., by hovering the cursor over another browser tab) to trigger the pop-up.
   3. Enter any email address into the pop-up form.
   4. Navigate to ShopMagic → Carts and check if the email address has been recorded.
3. Explanation of the Testing Error

   The customer tested the feature while being logged into their WooCommerce store, which resulted in the entered email addresses not being saved. In reality, the Exit Intent Pop-up appears for logged-in users but does not register their email addresses, as WooCommerce assumes it already has their data.

   After following the correct testing steps, it was confirmed that the pop-up was functioning properly and emails were being recorded correctly the entire time – the issue stemmed solely from an incorrect testing method.

Key Takeaways and Benefits

Thanks to this analysis, the user learned how to correctly test the Exit Intent Pop-up in ShopMagic.
Benefits of Using Exit Intent Pop-up:

✅ Increased number of recovered abandoned carts.
✅ The ability to build an email database.
✅ Automation of marketing activities.

If you want to effectively recover abandoned carts in your WooCommerce store, try ShopMagic today! You can find detailed documentation here.

Do you have any questions? Contact our support team, and we will help you implement the best solutions for your store!