• Skip to primary navigation
  • Skip to main content
ShopMagic

ShopMagic

  • Pricing
  • Add-ons
  • Docs
  • Support
  • Blog
  • Ideas
  • My account
Email template customizer – Create beautiful emails in WordPress & WooCommerce

Updated: April 26, 2023 / Blog, Guide

Email template customizer – Create beautiful emails in WordPress & WooCommerce

Damian Machnik

In this guide, you’ll learn how to use a free plugin to send custom emails in WordPress and WooCommerce. I’ll also show you one of ShopMagic’s features – Raw HTML. It is very useful, but may not be commonly known. With Raw HTML, you will create beautiful and eye-catching email templates in no time. The Example and source code for the custom HTML email template for WordPress and WooCommerce will be available at the end of this article.

Are you missing an easy way to customize WooCommerce emails or send them in WordPress?

Today, I will show you a free email template customizer – ShopMagic to send beautiful emails in WordPress & WooCommerce!

Table of contents

  • Default email templates in WooCommerce
  • WooCommerce email template editor (graphical & HTML) for free
  • Send custom emails in WordPress and WooCommerce!
  • Let’s create a custom HTML email template in WooCommerce!
  • Summary & more about ShopMagic

Default email templates in WooCommerce

By default, WooCommerce gives you some standard emails mainly for order notifications.

Standard Woocommerce Emails

You can edit the email templates in WooCommerce but you will need some knowledge of PHP to change the email content.

WooCommerce Edit email template
Edit WooCommerce email template

What’s more, your options are limited to default WooCommerce order-based email triggers.

As for WordPress, you can’t edit email templates without touching the core files!

But there is a solution 😎. Let me show you now how to use a free plugin to create custom email templates both for WordPress and WooCommerce!

💡 Read the in-depth article WooCommerce emails, email settings & customization options.

WooCommerce email template editor (graphical & HTML) for free

The above title speaks for itself. The free version of our plugin is sufficient to create and use fully customizable email templates.

Woocommerce Pretty Emails Layout Shopmagic
Customized emails in WordPress and WooCommerce

Do you want to use your customized HTML email templates for WordPress and WooCommerce? No problem!

Raw Html Shopmagic

And the final effect?

Woocommerce Raw Html Email

As always, you can enhance it with additional features, available in ShopMagic PRO, but any of these won’t be required in our example.

💡 The core version of the ShopMagic plugin is available for free. And, you may use it both for creating a custom email template for WordPress and WooCommerce!

ShopMagic free - WooCommerce email template customizer

Looking for a WooCommerce email template customizer? Look no longer. ShopMagic is your choice if you want to create WooCommerce email templates - including Raw HTML.

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: May 22, 2023
Works with WooCommerce 5.2.0 - 7.1.x

WooCommerce email template customizer for free

With ShopMagic, you can not only create custom WooCommerce HTML email templates. You can do much more. Here’s a sample list of the features available in the free version:

  • Send customizable transactional emails
  • Create an email for orders with the order pending status
  • Test your automation before sending
  • Create marketing lists compatible with GDPR
  • Segment your customers with available filters
  • Send custom emails in WordPress and WooCommerce
  • Use unlimited email templates and WooCommerce marketing automation

ShopMagic free - WooCommerce email template customizer

Looking for a WooCommerce email template customizer? Look no longer. ShopMagic is your choice if you want to create WooCommerce email templates - including Raw HTML.

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: May 22, 2023
Works with WooCommerce 5.2.0 - 7.1.x

Enhance your e-commerce store with PRO

Here are some features you will receive when you decide to upgrade to ShopMagic PRO:

  • Delay an email for a specified time
  • Advanced customer segmentation
  • Manually triggered automation
  • Request for a review
  • Customer coupons
💡 Of course, these are only a few examples. Check all available add-ons for ShopMagic (5 extensions are free).

💸 Upgrade cost? $69 per year, which is only a bit more than $5 per month. I’m certain that you’ve read it thousands of times, but it is just the cost of one coffee 😉

ShopMagic free - WooCommerce email template customizer

Looking for a WooCommerce email template customizer? Look no longer. ShopMagic is your choice if you want to create WooCommerce email templates - including Raw HTML.

Add to cart or View Details
WP Desk
10,000+ Active Installations
Last Updated: May 30, 2023
Works with WooCommerce 5.2.0 - 7.1.x

Our customers love ShopMagic

I’m not exaggerating. Every day, we are receiving messages from both – free and PRO users, who are using ShopMagic regularly. We are receiving so many ideas for future improvement of ShopMagic, that we decided to gather them in one place. Our Ideas hub is open 24/7, so if you feel that we should add a feature or two, feel free to create an idea 😉.

I actually love your plugin. It helps me so much! I am primary using it for sending emails according to some conditions instead of marketing. It brings me possibility to send different emails depending on shipping types, payment types, etc. This is so great!
Miroslav Hrncir WordPress Developer

Let’s create a custom HTML email template in WooCommerce!

The following steps are about using HTML inside the email template customizer. Of course, you may use simple text and use the nice UI and graphical editor.

Send Email For Users Subscribed Through Contact Form 7 In WordPress And Woocommerce
WYSIWYG email content editor in ShopMagic
  1. Get a free email templates customizer for WordPress and WooCommerce!

    First, you need ShopMagic, obviously 😎. Creating any automation in our plugin is an easy, simple, and straightforward process.

    If you haven’t installed ShopMagic yet, you have two options.

    ✅ First, you may download it directly from the Plugins section in your WordPress dashboard.

    WooCommerce email template customizer for free

    ✅ Second, visit the WordPress.org repository to download the ShopMagic plugin in a .zip.

    WooCommerce change email template with a plugin

    Pssst…. Or you can simply download it here  ⤵️ ⤵️ ⤵️

    ShopMagic free - WooCommerce email template customizer

    Looking for a WooCommerce email template customizer? Look no longer. ShopMagic is your choice if you want to create WooCommerce email templates - including Raw HTML.

    Download for free or Go to WordPress.org
    WP Desk
    10,000+ Active Installations
    Last Updated: May 22, 2023
    Works with WooCommerce 5.2.0 - 7.1.x

    💡 Installation and activation process is the same, as for any other plugins. No login or credit card is required 😉!
  2. Create your custom email template for WooCommerce with new automation

    Start with creating new automation!

    For our newly created WooCommerce HTML email template, first, we need automation.

    ✅ Find ShopMagic in your dashboard and click on Add new.

    Create custom email template WooCommerce

    You will be automatically redirected to the automation’s creator.

  3. Edit the email automation

    ✅ Starting from the top, add a title for your automation.

    WooCommerce HTML email template

    💡 The title is not required, however, it is a good idea to add one. Such a – properly titled – automation, will be easier to distinguish e.g. in the Outcomes.

    Shopmagic Outcomes Logs

    ✅ Next, let’s choose the right title for our automation.

    Event – WooCommerce HTML email template is not dependent on the type of event. You can use every available event, and it will work.

    💡 As a general rule, I’m selecting the option to recheck the order status before run.

    WooCommerce edit email templates

  4. Assign a filter

    Optional step, but if used properly… it can be a game changer 💣.

    WooCommerce email template customizer (ShopMagic) with available filters

    💡 Not assigning filters, will make your automation global. It means that it will be triggered by every order with a specified event. If you want to learn more about filters, check out our blog and dedicated article.
  5. Create an action for the WooCommerce HTML email template

    The final step. If you checked out our other guides, you will notice some differences here 🙂:

    WooCommerce email template html code

  6. WooCommerce email template customizer – Action

    WooCommerce edit email templates in raw HTML
    Actions -> Raw HTML

    First, from the Action’s dropdown menu, select Send Email – Raw HTML. It’s required, if you want to use the WooCommerce HTML email template.

    WooCommerce email template variables - description
    Description for your reference only

    The second field is the description. Similar to the automation’s title. Simply describe the automation’s purpose. Or not. It’s up to you.

    WooCommerce email template bcc
    BCC – send a copy of the emails

    BCC field – It’s not a mistake. Maybe you didn’t know, but it’s available starting from the 2.4 version of ShopMagic. You may ask – how to add a BCC field to your automation. Update ShopMagic to the latest version (at least 2.20), and BCC will be automatically added to your automation.

    Create custom email template WooCommerce - insert a subject
    Subject – attract your customers

    Subject – How you will attract your customers? Do not forget that this field supports placeholders, so feel free to use them.

    WooCommerce email template html code
    HTML Raw in ShopMagic

    Message – The most important field when creating a WooCommerce HTML email template. Here you can write or paste your code. Maybe you have a pre-written HTML template? No problem. You will be able to use it. You can also search for some inspirations on Google. There are plenty of websites with ready-to-use templates.

    💡 Of course, you may use the email template customizer to create emails for WordPress.
  7. Final effect

    Does it really work?

    Of course. Check the proof below ⤵️. I also used one of the available templates. Made some small modifications, changed the images, and voilà!

    WooCommerce and WordPress email template customizer

    And the winner is…

    You. You are the winner. With our plugin, you will be able to increase sales and customer loyalty. What’s even better, you will be saving a lot of time through automation. All of this, including the WooCommerce HTML email template, is available for free.

    Comment, share, like, or subs… If you have any questions about ShopMagic – simply contact us.

    PS. If you want to use the code from this guide, check Pastebin. A little outdated but still working 😉.

Summary & more about ShopMagic

Today, you’ve learned how to build a custom email template in WordPress and WooCommerce with a free email customizer. Create custom emails without hooks, coding, and headache with ShopMagic.

ShopMagic free - WooCommerce email template customizer

Looking for a WooCommerce email template customizer? Look no longer. ShopMagic is your choice if you want to create WooCommerce email templates - including Raw HTML.

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: May 22, 2023
Works with WooCommerce 5.2.0 - 7.1.x

Finally, check out our blog for more about email marketing automation.

More about WooCommerce email template customizer

  • ShopMagic: Advanced filters

    WooCommerce automation with advanced filters
    Advanced filters explained. In this article we explain to you everything there is to know about ShopMagic’s advanced filters.

  • WooCommerce automation guide

    automated email follow up
    All about WooCommerce email marketing. In this article we give you tips on how to send the best follow up emails in WooCommerce. All this with ShopMagic.

About Damian Machnik

Product Manager at WP Desk. Every day I try to create better and more interesting products. If you have any questions, go ahead and email me!

  • Terms & Conditions
  • Privacy Policy
  • Support Policy
  • Refund Policy

© 2023 A WP Desk WP Desk Automation