ShopMagic. Not only a WooCommerce email marketing plugin

Looking for a WooCommerce email marketing plugin? Look no further. Here’s ShopMagic WooCommerce follow-up email and marketing automation plugin. I don’t know whether you know but you can use our plugin not only as a marketing automation solution. In this article, I’ll show you several examples of ShopMagic’s usage.

What is ShopMagic and where to download it

Let’s start with a brief introduction. ShopMagic is – by its definition – follow-up email and marketing automation plugin. It’s widely used, currently more than 10,000 stores worldwide is using it on a regular basis. It’s also a highly rated plugin. Our customers love its flexibility, possibilities and our support. We received a 100% positive support rating in September – thank you!

If you want to download our WooCommerce email marketing plugin, go to WordPress.org.

Alternatively you can find ShopMagic in your Plugins section, in WordPress dashboard.

First example. ShopMagic as WooCommerce follow-up email

The standard way, how you can use ShopMagic. With our plugin you will be able to create follow-up emails for all of the WooCommerce order statuses. In fact, ShopMagic can do far more. It supports custom order statuses and orders with order pending status. It’s a huge advantage over standard WooCommerce notifications. Moreover, not the only one. ShopMagic has placeholders. A lot of them. With these placeholders, you can easily grab the desired data and put them into your automation. Well, if you want – you can even create your own placeholder!

ShopMagic WooCommerce email marketing plugin is available for free. If you want to enhance your marketing automation capabilities, check the Delayed Actions add-on. It’s part of the ShopMagic PRO and lets you delay sending an email for specified amount of minutes, hours, days or weeks.

Second example. ShopMagic as newsletter plugin

Is it not a mistake? ShopMagic as a newsletter plugin? If you are surprised, it means that you are not reading our blog on a regular basis (gotcha! 😉 ) ShopMagic 2.8 introduced Lists and marketing opt-ins. You can create a newsletter lists and have multiple ways of subscribing to such a list. In this update we added new events which will trigger when customer opt-in or out.

Another very useful add-on was introduced in 2.13 version of ShopMagic. It was Postmark Message Streams integration. With this integration, you can use Postmark for your marketing, newsletters, announcements and all other communication sent with ShopMagic.

Check this article, if you want to find out how to do it.

Third example. ShopMagic as an e-commerce management plugin

No way! You must be joking. Well, I’m not. Not in this case and when we are discussing serious stuff 😉 In all of our guides we are creating follow-up emails to customers. So, lets change the value in the To field and instead using a placeholder, use your warehouse email. Or shipping department email. Nothing stands in the way to create such an automation to your internal warehouse.

Fourth example. ShopMagic as an integration hub

Here’s another interesting and not so obvious way of how you can use ShopMagic. Currently, you can easily integrate our plugin with Slack, MailChimp, WooCommerce Subscriptions and Postmark. Our last addition to the integration list is WooCommerce Subscription. It allows you to create automations based on subscription events, such as payments or status changes and by doing that you can get higher conversions from your subscription products. If you need more information about it, check video guide.

 
Above list is not finished. We are going to add another, highly appreciated integrations. Let’s mention WooCommerce Bookings, ActiveCampaign or Twilio.

Fifth example. ShopMagic as sales plugin

WooCommerce email marketing plugin should increase sales. Through new sales and increased conversions from the previous orders. To do this, we are using Review Requests and Customer Coupons add-ons. With Review Requests you will be able to send direct links to purchased products. You can connect it with the option to delay an email and send such an email, lets say 2 weeks after initial purchase.

With Customer Coupons, you will be able to send personalized coupons, which will be sent automatically to your customers. You just need to set initial conditions for such an automation.

Looking for additional guides how to use WooCommerce email marketing plugin?

If you are looking for guides or how to articles, we have plenty of them. Below, you will find a list of guides for every WooCommerce order status. So, if you need an automation for cancelled order or completed order, simply click on a specified link:

• New Order
• Pending Order
• Processing Order
• Cancelled Order
• Completed Order
• Failed Order
• On-Hold Order
• Refunded Order

What’s your opinion on ShopMagic?

How do you use ShopMagic? More like a WooCommerce email marketing plugin or newsletter plugin? Maybe you have another, different way of using ShopMagic? Let us know!

Post scriptum and additional note. I hope that I’ll update this article for one more way of ShopMagic’s usage. As a plugin to recover abandoned carts. We are working hard to deliver the best software for WooCommerce abandoned carts as soon as possible. Stay in touch!