WooCommerce Follow Up Emails Plugin – Free Alternative

If you’re looking for a free alternative to the WooCommerce Follow Up Emails plugin, you’ve come to the right place. In this post, I will show you that you do not need a $99 Follow-Ups plugin to automate your WooCommerce marketing and send follow-up emails. A free ShopMagic alternative is just as good for your WooCommerce store.

Before we dive into this tutorial, please have a look at how easily you can create follow up emails for WooCommerce with a free ShopMagic plugin:

Why should you choose our plugin? Just look what people say about it:

Over 10,000 stores worldwide use ShopMagic on a daily basis.
Join them! 🙂

Now, let’s discuss what is the official WooCommerce Follow-Ups plugin and how can you replace it with ShopMagic.

What are follow up emails in WooCommerce?

Follow-up emails are a series of emails sent based on the actions of your customers. It urges them to choose a paid plan instead of a free trial, set up a meeting for a guided product tour, leave a product review, buys another product, or come back to your store after a period of inactivity. Every business will have a different set of emails to help them reach its goals.

You might ask: Why are follow up emails so important in e-commerce?

Increase conversions

In the long run a happy customer is a repeat customer. Some of the follow-ups might give you instant effects (i.e. abandoned cart emails), some will work with a delay (i.e. winning back inactive WooCommerce customers). A follow-up email is a great way of communicating with your buyers from day one and every step of their customer journey.

Build trustful relationships

Follow-ups are not strictly sales emails that you send once and hope to get a sale. They are a series of emails that show customers your appreciation for their purchase, improve their experience after buying your product, and potentially reduce post-purchase dissonance. Make sure to show your customers that you care and put them in the first place.

Filter the audience

Follow-ups are designed to be triggered when certain events happen in your store (customer buys a specific product, customer orders for the first time, the customer is inactive for a long period of time). All communication is filtered by specific rules to make sure that you reach the right people at the right time.

Automate email marketing

And probably the most important feature of all is that once you set up your follow-ups flow, the magic happens without your participation and is fully automated. Prepare your follow-ups campaign once and then it will be sent automatically to all customers who meet the criteria. Of course, over time you need to analyze the results and optimize your flow – don’t forget about that!

You might want to check this article from SendPulse (a SaaS solution for marketing automation) for some best practices and examples of great follow up emails.

What can you do with the pricey WooCommerce Follow-Ups plugin?

Follow-Ups is an official add-on developed by WooCommerce.com that we in fact have used for around a year and a half. In the beginning, our experience with the plugin was very good. We got so excited that we have a tool to help us send automated emails to our customers.

One of the most important features that we used was to send customers reminder emails about their subscription expiry and next payment dates. This was a killer feature that had an impact on our renewal rates and of course income.

However Follow-Ups can do a lot more. Some notable features are listed below:

• Create a simple email to follow-up your customers.
• Group your emails together into campaigns.
• Create coupons that are personalized for your customer.
• Customize templates for each campaign or email to ensure your emails match your store.
• Automate your marketing communication, so you can spend more time selling.

There is more, however, the list above is a feature set used by most of the customers and is sufficient for most of the WooCommerce stores on the market.

What if I told you that you can get most of these features for free with ShopMagic and if you need more with ShopMagic PRO you’ll pay just a fraction of the Follow-Ups cost?

Read on 🙂

Why ShopMagic is a great free alternative for sending follow up emails?

We think you shouldn’t pay for most of the basic features offered by WooCommerce Follow-Ups. That’s why we made the free version of ShopMagic to accommodate all the usual needs of a store owner or marketer.

With ShopMagic free you can:

• Create powerful workflows to send follow-up emails your customers.
• Send automated emails for any event in your WooCommerce sales process to any customer with any message.
• Use WooCommerce template or style your own from scratch to match your store perfectly.
• Easily add new customers to your Mailchimp list on checkout or upon any event in your WooCommerce sales process.
• Create WooCommerce automatic email upsells, customer win back emails and automated review requests from past customers.

When we compare this list to the Follow-Ups features it is clear that ShopMagic is a great free alternative to WooCommerce Follow Up Emails.

And if you need more features along the way you can purchase ShopMagic PRO with additional features:

• Award customers discounts via coupons based upon a number of criteria including specific products purchased.
• Send time delayed automated emails to customers to encourage a sale or to thank them for their purchase.
• Redirect customers to specific upsell page based on purchased products, overriding WooCommerce’s default redirect settings.

Make sure to test drive the free version first, and you can always check what we have to offer with our ShopMagic PRO add-ons.

Is that the WooCommerce Follow Up Emails Free Alternative that you need?

In this article, I showed you a great free plugin you can use as a WooCommerce Follow Up Emails alternative. You can download it below.

Try it out before you buy if you need advanced features of ShopMagic PRO. If the basic ones fit your needs then use the free version instead! Nonetheless check out what add-ons are available in ShopMagic PRO.

PS. Don’t forget to read our Beginner’s Guide to WooCommerce Marketing Automation →