In this article, we will focus on product reviews. More specifically, I will guide you through the process of sending a product review email in WooCommerce. As always, the whole process will be fully automated, thanks to the ShopMagic marketing automation plugin.
What is ShopMagic and how does it work?
If you are not familiar with ShopMagic, it is a WordPress plugin, which lets you automate almost every part of the order. What is even better, core functionalities of ShopMagic are (and always will be) free! You can find out more about our plugin here.
Since acquiring ShopMagic, we at WP Desk are constantly improving and developing it, to let it become the #1 free WooCommerce marketing automation plugin. Currently over 4,000 WooCommerce stores worldwide use ShopMagic on a regular basis and this number is increasing every day!
WooCommerce product review email 101
There’s no doubt, that product reviews are a very important part of every order. No matter what kind of store do you have or what kind of products you are selling, a high order-review ratio is a welcome thing.
In this article, we will work on improving the amount of product reviews. To do this, we will create a WooCommerce product review email. Let’s get started and create our first review request email!
Step 1 – Installing ShopMagic marketing automation WooCommerce plugin
If you already installed our plugin, move forward to the second step. Otherwise, you can download ShopMagic for free from WordPress.org or install it right from your WordPress plugins section searching for “ShopMagic”:
Step 2 – Create an automation to send WooCommerce product review email
Here’s the second step – creating automation, to encourage clients to write a review of specified products. I assume that you installed and activated ShopMagic. In that case click ShopMagic → Add New in your WordPress menu.
You will see a workflow for the new automation. Here’s a short instruction, how to correctly fill all of the fields.
In the Add New page, write WooCommerce product review email (1). Name is only for your reference, but it is a good idea to use some easy to distinguish phrases. Especially, if you have a lot of automations in your store. For an Event (2), choose Order completed. It will trigger an action, when the order is completed, which makes sense if we are interested in product reviews.
From the Filter (3) we will pick our best product (Hint! Better product will increase chances for positive review). However you can skip filters and send emails for all products.
Step 3 – Create an action to finish our WooCommerce product review email automation
Now, it’s time to create an email, which will be sent to the customer. I’ll carefully walk you through every field in the action metabox, to make sure that everything will be understood.
First, choose your Action (1). Send email will be perfect, because we want to contact the customer.
There’s an option to enter a description (2) to help you distinguish actions if you add more of them, but it’s only for your reference.
On the screenshot, there’s an option to check the delay (3) field. It is a very useful feature, available in the ShopMagic PRO. By checking this field, you will be able to delay your action for any number of minutes, hours, days or weeks. It is especially useful in our example. By delaying an email, for let’s say 7 days, you will ensure that the client received the product and more importantly became acquainted with it.
Field to (4) we will fill with a placeholder {{customer.email}}. ShopMagic will use actual customer email from the order and assign them to this field automatically.
Next, enter the email subject (5). In our example, we will use the phrase “Thank you for your order!”
For the template (6), we will use WooCommerce template. Template is responsible for the look of your email.
Now enter your desired content into the message (7) field. It is the content of an email, which ShopMagic will automatically send to the customers.
When you are done, click Publish. That’s it! WooCommerce product review email has been successfully created. Whenever the conditions are met, it will be sent to your clients.
Other uses of ShopMagic marketing automation plugin
Sending a WooCommerce product review email after purchase is important, but only one of many uses of ShopMagic. Check out our other guides and see what else you can do with our plugin:
- New Order
- Pending Order
- Processing Order
- Cancelled Order
- Completed Order
- Failed Order
- On-Hold Order
- Refunded Order
Conclusion
In this step by step guide, we have learned how to write a WooCommerce product review email. Now it’s your turn to create a working automation in your store. If you have any questions about it or ShopMagic, please use the comment section below.
Extra credits will go to those who will submit new ideas. If you have any, please let us know or click on the Ideas button in the top menu.
