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WooCommerce email triggers & customized emails!

Updated: April 11, 2023 / Blog, Guide

WooCommerce email triggers & customized emails!

Damian Machnik

This article will focus on customized WooCommerce emails and email triggers. I’ll explain how to create and send such emails for orders with the WooCommerce order processing status. I will also show you 3 WooCommerce new order email trigger examples! All of this is available for you in the ShopMagic free marketing automation plugin.

Are you missing control over emails in WooCommerce and the moment they’re sent to customers?

Today, you’ll learn how to use a FREE plugin to set email triggers for customized emails in WordPress and WooCommerce. Let’s begin!

Table of contents

  • Standard email triggers in WooCommerce
  • Email marketing in WordPress and WooCommerce (free plugin)
  • WooCommerce email automation for processing orders
  • WooCommerce custom email trigger – more examples
  • Summary & more about ShopMagic

Standard email triggers in WooCommerce

Manage email marketing in WordPress and WooCommerce with a free plugin

Before we dive into our guide, let me introduce our plugin, because as you will see – or hopefully test by yourself – such a multitasking plugin deserves a proper introduction.

πŸ™‚ Meet ShopMagic: a free Email Marketing Automation plugin πŸŽ‰.

What is ShopMagic and how can you use it?

Let’s see a short video about the plugin!

ShopMagic is a free follow-up email and marketing automation plugin for WooCommerce. Thanks to it, you will be able to create and send customized WooCommerce emails with selected triggers. The free version of ShopMagic covers all the WooCommerce order statuses and lets you decide whether you will be sending emails to all or selected customers.

ShopMagic

WooCommerce email triggers have never been easier. Download ShopMagic and create your first WooCommerce new order email trigger!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: May 22, 2023
Works with WooCommerce 5.2.0 - 7.1.x
πŸ’‘ ShopMagic PRO adds a few additional features like the possibility of delaying an email, or Manual Actions. Manual Actions are a textbook case of custom triggers for WooCommerce emails. If you want to test it out, check out our free demo.

If you still hesitate, check some of the reviews, which we received from our users:

Thanks for this awesome plugin! If you're running a WooCommerce store, the default email messages are very generic and absolutely need to be customized. This plugin makes the process a lot faster, simpler, less prone to error, and of course with more features. It's a must-have if you're using WooCommerce.
Doug Yuen Founder @ EfficientWP

WooCommerce email triggers (based on order status)

Well, ShopMagic lets you send emails based on every WooCommerce order status.

For example, you can create a customized email for the WooCommerce order processing status as the email trigger!

WooCommerce order processing status is very common and it’s a perfect moment to send personalized WooCommerce emails with this selected email trigger.

So, when exactly the order receives the processing status? When the payment is received and the stock has been reduced. It’s worth noting that almost all the products require processing. However, there’s one important exception. The product which is both virtual and downloadable will receive the order completed status, right after it is paid.

πŸ’‘ You may read more about order-status-based triggers in these useful guides:

  • New Order
  • Pending Order
  • Processing Order (this guide)
  • Cancelled Order
  • Completed Order
  • Failed Order
  • On-Hold Order
  • Refunded Order

πŸ‘€β€ŠCheck them out and if you will have any questions contact us.

Great. As you are familiar with ShopMagic we can move directly to our step-by-step guide πŸ™‚.

WooCommerce email automation for processing orders

Follow the steps to create a customized email in WooCommerce based on the status.

Step 1: How to install and activate ShopMagic

There are two ways of doing this. You can install ShopMagic from the admin’s dashboard or download a zip file from the WordPress repository. In both cases, it will be the most recent version. Just have a look:

Install and activate ShopMagic for WooCommerce email triggers

Step 2: WooCommerce new order email trigger – how to do it in ShopMagic?

Creating email automation is a simple and quick process.

βœ… Find ShopMagic in your dashboard and click on the Add New button. It will open a new window, in which we will set up new automation.

WooCommerce new order email trigger

βœ… Choose a name for your automation. In my example, it will be “WooCommerce order processing email”.

πŸ’‘ How you name your automation is entirely up to you, but I recommend a name that will be easy to distinguish.

βœ… Now it’s time to choose a correct Event. I suppose that you know why I selected Order processing. As always, my recommendation is to check the “rechecking order status” checkbox. Thanks to such a setting, ShopMagic will check the order status one last time, before it will run.

Step 3: Creating an Action and finishing our WooCommerce trigger email

Word of explanation before we will move to the Action πŸš€. As you probably noticed there is a field called Filter. If you select it, you can limit your automation to selected products. If you omit this field (as we do in our example), the whole automation will run for every product from your store.

So, you can also use specific products as the WooCommerce email trigger.

‡️ Here’s a screenshot of my Action field, yours should be similar ‡️

WooCommerce Order processing email triggers
WooCommerce new order email trigger – ShopMagic email example

βœ… We are starting from the type of action, which in our case is the Send email option.

βœ… Then the description. Mine is the Customized WooCommerce order processing email.

πŸ’‘ In my screenshot you probably see an option to delay an email. It is a part of the Delayed Actions add-on and as its name says it lets you delay email for a specified amount of minutes, hours, days, or even weeks.

βœ… Next three fields are To, Subject, and Heading.

To is to add a recipient, while Subject and Heading were created for a place to a catchy message to your customers. It’s worth noting that you can use placeholders in each of the aforementioned fields.

βœ… Template is another field, which you can use to customize your automation. Select from the WooCommerce template or none.

βœ… Below the template is the Message field. Here you can customize your message to the customers. Of course, this field also supports placeholders, so feel free to use any of the pre-prepared or create your own with some programming skills.

Done. It’s time to trigger our WooCommerce trigger email

We did it πŸŽ‰ Take a look at how your email will look like:

ShopMagic WooCommerce Trigger Email
WooCommerce trigger email – ShopMagic final result

And now, there’s no need to run the whole automation to preview WooCommerce emails with the order-status-based trigger. Simply use the Send testΒ button.

And do not forget to submit your ideas to our Ideas. Some of them, like Manual Actions or support for custom WooCommerce statuses, are already completed and implemented into ShopMagic.

Once again, here is a direct link, where you can download ShopMagic for free ⬇️

ShopMagic

WooCommerce email triggers have never been easier. Download ShopMagic and create your first WooCommerce new order email trigger!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: May 22, 2023
Works with WooCommerce 5.2.0 - 7.1.x

WooCommerce custom email trigger – more examples

Let’s see now 3 email trigger examples for WooCommerce (it may be also based on the new order status trigger).

  1. Customize order emails in WooCommerce

    First, disable the standard emails in WooCommerce.

    To do that go to WooCommerce → Settings → Emails → Choose the specific WooCommerce email → and disable it.

    WooCommerce Disable Completed Order Email

    Then, create and send new emails for WooCommerce order statuses.

    Customize Woocommerce Emails For Completed Order Email Notifications
    Send automated emails in WooCommerce for different order statuses

    Of course, you may also use filters to send emails in WordPress and WooCommerce based on products, order total, or specific customers!

    Use Filters In ShopMagic
    ShopMagic Filters
  2. Follow-up emails in WooCommerce

    ShopMagic lets you send personalized follow-up emails, also in WordPress based on the Contact Form 7 form submission!

    Send Follow Up Emails Contact Form 7 Integration With Shopmagic Email Marketing Automation Plugin for WordPress and WooCommerce
    Just a couple of simple settings and you’re ready to send follow-up emails with ShopMagic after a Contact Form 7 submission

    You may also use follow-up emails with a specific email trigger to save abandoned carts in WooCommerce!

    Shopmagic Abandoned Carts Woocommerce Follow Up Emails

  3. Subscription/ membership/ booking emails (WooCommerce integration)

    If you have any of these plugins, ShopMagic will let you customize and send emails for new email triggers (subscription, membership, or booking-based conditions). These features are available in ShopMagic PRO.

    Woocommerce Subscriptions Email Reminder Events

    Of course, with PRO come more features, filters, and email triggers!

    Send Emails With Delay For Woocommerce Bookings Events

Check out all add-ons (free and available in PRO).

Summary & more about ShopMagic

Today, you’ve learned how to create, and send customized WooCommerce emails with specific email triggers! From now, you can take control over when emails will be sent based on chosen email triggers in WordPress and WooCommerce.

ShopMagic

WooCommerce email triggers have never been easier. Download ShopMagic and create your first WooCommerce new order email trigger!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: May 22, 2023
Works with WooCommerce 5.2.0 - 7.1.x

If you want all features and add-ons, check out ShopMagic PRO →

Finally, if you have any questions write to us!

Related to WooCommerce email triggers

  • Send WooCommerce Manual Emails

    WooCommerce manual emails
    Send Manual Emails in WooCommerce. Find out how to send WooCommerce Manual Emails using Shopmagic.

  • Send WooCommerce New Order Email

    WooCommerce new order emails
    WooCommerce New Order Emails. In this article we give you tips on how to send WooCommerce New Order Emails with Shopmagic.

About Damian Machnik

Product Manager at WP Desk. Every day I try to create better and more interesting products. If you have any questions, go ahead and email me!

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