WP Desk acquired ShopMagic and is taking it to the next level

We are thrilled to announce that WP Desk acquired ShopMagic, a great free marketing automation plugin for WooCommerce. In this post I will share some background behind this decision and lay out our plans for taking ShopMagic to the next level. Read on!

Before we go into details about the next version of ShopMagic I wanted to give you a bit of an overview about what we would like to create and why we are interested in ShopMagic as a marketing automation platform.

There are 3 key objectives behind WP Desk mission:

1. Save time and money.
2. Create a better store.
3. Sell more.

We feel strong in 1 and 2. We have strong plugins like Flexible Shipping and Flexible Checkout Fields with over 1,000 active installs around the world. This is our base with strategic income that gives us some space to invest in objective 3.

For a few years we’ve been using plugins like the official Follow-up Emails or AutomateWoo and we’ve also tried the SaaS solutions like Metorik. They are all great and very strong competitors. However we would like to have a free version of our plugin in the WP.org directory and then build up on it with extensions.

This is the path that we’ve been following since 2016 and it served us very good. We’ve learnt how to convert users into customers and it proved to be the best way to build our business.

What Kevin from RistrettoApps has been doing with ShopMagic is quite similar to our approach and I think the 1,000 active install base would give us a good head start than beginning from 0. ShopMagic users, marketing materials and brand name would help us start quicker and reach customers sooner.

Current ShopMagic customers

If you are a current customer, you retain all rights and will get support for the remainder of your subscription. Apart from that you will keep your current pricing and gain access to all new add-ons as long as you keep renewing your subscription.

If you have any questions, please drop us a line and we will be happy to help.

Plans for the future

Going forward we would like to make ShopMagic the #1 free marketing automation plugin for WooCommerce and a strong competitor to AutomateWoo and Follow-up Emails. Similar to Flexible Shipping which is now one of the most popular shipping plugins for WooCommerce.

Integrations

What makes a perfect marketing solution? Integrations, no doubt about that. We think that you should be able to seamlessly integrate ShopMagic with the plugins and tools that you already use.

We have planned some brand new integration for ShopMagic including:

• WooCommerce Subscriptions
• WooCommerce Bookings
• WooCommerce Memberships

First integrations should be available later this year.

Add-ons

Apart from integrations it is crucial to have powerful features that enable you to earn more money. We also have some add-ons planned including:

• Recovering abandoned carts
• Customer segmentation
• Powerful filters (like conditional rules to base actions on)

ShopMagic PRO

Integrations and add-ons will be sold as one package called ShopMagic PRO. With one simple purchase you will get access to all present and future integrations and add-ons.

We are currently working on reactivating ShopMagic PRO sales and we should be ready in October, so please stay tuned and subscribe our newsletter to be the first one to know:

Feedback from you

What’s in store for the future? We want to hear your voice and work with you so that ShopMagic becomes super helpful to you.

Please let us know what you’d like to see in ShopMagic to make your marketing and customer management better as a store owner!