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Free WooCommerce Payment Reminder Plugin (5⭐ rated)

Published: October 26, 2020 / Updated: June 11, 2026 / Blog, Guide

Free WooCommerce Payment Reminder Plugin (5⭐ rated)

Damian Machnik

➡️ Would you like to send payment reminder emails to your WooCommerce customers with a plugin? Today, I will show you how to create, customize, and send great reminder emails (also with a payment link) in WooCommerce with ShopMagic. Let’s begin!

Depending on what kind of products you sell and what payment methods you offer, leaving pending orders unpaid might rob you of a solid amount of money 💸.

Let’s remind ourselves the WooCommerce order statuses.

Order statuses in WooCommerce - Flexible Invoices
Order statuses in WooCommerce – FlexibleInvoices.com

In the next couple of minutes, I’ll show you how you can send payment reminders to your customers with a free plugin 🤩.

Table of contents

  • WooCommerce payment reminder solution – ShopMagic plugin
  • Send WooCommerce payment reminders in 5 Steps
  • Summary & more about ShopMagic

WooCommerce payment reminder solution – ShopMagic plugin

ShopMagic is a marketing automation and follow-up emails WooCommerce plugin. However, marketing automation stuff is not the only thing that ShopMagic does. In fact, its biggest advantage is multitasking.

Do you want to send better transactional emails? No problem. Do you want to use ShopMagic as a newsletter plugin? You can do it. Maybe you want to integrate it with other solutions, like WooCommerce Memberships? With ShopMagic, consider it done ✅.

Shopmagic has plenty of usage options, which depend only on your choice. Our customers use ShopMagic in hundreds of ways. Sometimes we are really surprised by your creativity 😜.

Download the free plugin!

ShopMagic

Send WooCcommerce payment reminders to your customers with ShopMagic. It's easy, it's fast, it's intuitive.

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: September 10, 2026

Create custom emails in WooCommerce

The free ShopMagic plugin is the only requirement to start sending WooCommerce payment reminders.

➡️ However, in this guide, we will use some features available only in the PRO version, like an option to delay an email.

Remember that buying ShopMagic PRO will enhance your store in many ways. A more effective WooCommerce payment reminder is only a fraction of what our plugin can do. Here are some examples:

  • Send newsletters with manually triggered emails
  • Request for reviews and reward for published reviews automatically
  • Create advanced customer coupons
  • Integrate your store with the most popular WooCommerce solutions
  • Send emails to customers who bought specified products or are your top buyers

ShopMagic PRO £69

Send WooCcommerce payment reminders to your customers with ShopMagic. It's easy, it's fast, it's intuitive.

Add to cart or View Details
WP Desk
10,000+ Active Installations

Help your customers recall they have a pending payment with ShopMagic PRO

In case of any troubles – we have a dedicated team, always ready to help. No matter, whether you are a free or PRO user, contact us through the WordPress forum or our website – we are here for you 🤗.
We are proud of your opinions and appreciation:

I actually love your plugin. It helps me so much! I am primary using it for sending emails according to some conditions instead of marketing. It brings me possibility to send different emails depending on shipping types, payment types, etc. This is so great!
Miroslav Hrncir WordPress Developer

Let’s deal with unpaid orders once and for all

With ShopMagic, you will have a properly managed store. You won’t forget about any customer order. Moreover, none of the orders will be left unpaid.

With correctly set ShopMagic’s automation, you won’t have to check every order one by one. Simply, create marketing automation for every possible event and let ShopMagic do the hard work for you.

Send WooCommerce payment reminders in 5 Steps

I assume you are ready to create an automation, i.e. ShopMagic and its add-ons are installed and activated in your store.

💡 Important note – this guide will require at least ShopMagic 2.20, so update it if needed. Why? Because it introduces {{ order.payment_url }}. Now, you can send the customized payment reminder email in WooCommerce with a payment link using it. This placeholder, when clicked, automatically redirects the customer to the payment webpage.

This placeholder is a payment reminder for your customers. Super important and another feature in ShopMagic’s arsenal that will increase the conversion rate for your WooCommerce store.

How does it work? Create automation for Order Pending event and add {{ order.payment_url }} placeholder to the message field. When the user receives the email, there’ll be a link to complete the payment. It will redirect the user to the /checkout/order-pay/ website in your store.

ShopMagic payment reminder link

Bear in mind, that payment reminder works for orders with pending payment status only.

You may also read more on how to set up pending payment email notifications in WooCommerce with ShopMagic.

If you need any help, here are two useful links from our documentation ⤵️:

  • Getting started
  • Installing and activating premium add-ons

1️⃣ Select an event

In ShopMagic’s menu, click on Automations and then Create Automation. You will see a new window, similar to this:

Payment reminder email for WooCommerce with the ShopMagic plugin
Create your Payment reminder email for WooCommerce – choose the right Event first

As you can see, there’s a title “WooCommerce payment reminder” and selected event – Order Pending. Rechecking the order status before running the whole automation is also selected. We want to avoid sending payment reminders to customers who have already paid for their orders, right😋?

2️⃣ Assigning a filter

Now let’s assign the right filter. Although not every automation requires a filter. However, you can use this option whenever you want. Sometimes, you want to create automation for the same order status but different products (or a group of products). In this case, simply assign a proper filter and ShopMagic will do its job.

Use Filters In Shopmagic
Assign a filter to your automation

3️⃣ Creating an action for WooCommerce payment reminder

Action is the third step in ShopMagic’s automation. If you are curious how it will look like when we finish, take a look at the screenshot below:

Send Email Reminders About Pending Payment Orders In WooCommerce with a payment link
Payment reminder for WooCommerce – Send Email Action

👉🏼 Starting from the top, select the type of Action. As you can see, I decided to select Send Email. However, it’s not the only option.

💡 HINT: if you want to create beautiful and eye-catching emails, consider using the WooCommerce HTML email template.

👉🏼 Then, there’s the description. You can describe your action as you want, however, I always encourage you to use an easy-to-distinguish name, like WooCommerce payment reminder for your custom emails.

👉🏼 Next, we have the Enable Delay checkbox. Here you can set a time delay. In my example, it’s 3 hours. With the Delayed Actions add-on, you can set any number of minutes, hours, days, or weeks.

👉🏼 The following fields are To, Subject, and Heading. To is pre-filled with placeholder {{ customer.email }}. In most cases, the best option is to leave it as it is. In such a configuration, ShopMagic will dynamically assign customer data to this field.

👉🏼 Subject and Heading are also placeholder-friendly fields, so feel free to use them.

👉🏼 Another field is Template. Select from WooCommerce Template or none.

4️⃣ Send emails with a payment link in WooCommerce

👉🏼 The Message is an essential, if not crucial, field. Here you should write your message to the customer.

Write the content of your choice, but remember about the placeholder {{ order.payment_url }}.

This placeholder is crucial to properly remind your WooCommerce customers about their unpaid orders and send the payment link in the email.

➡️ If a customer receives an email from this automation and clicks on a link generated by this placeholder, they will be automatically redirected to the /checkout/order-pay/ website in your store:

Payment reminder email preview
WooCommerce payment reminder redirection after clicking the link

 

👉🏼 Lastly, there’s an unsubscribe link. Select it, if you want to add it to your WooCommerce payment reminder email.

5️⃣ Save the automation – WooCommerce payment reminder is ready!

Finally, save your new automation.

Save The Automation

WooCommerce will send your custom emails with the payment reminder link for the event, filter, and with the delay, you’ve chosen.

Of course, you can test the email delivery too.

Shopmagic Send Test

Send the WooCommerce invoice with a payment link

If you’re interested in invoicing plugins for WooCommerce, then you may also want to check out the Flexible Invoices plugin!

⭐ Flexible Invoices PRO lets you create proforma invoices right away when the orders are placed. The document can include (that depends on you) a link to payment, reducing the risk that your customers will not find it and won’t make payment.

Here you may read more about payment links on the proforma →

Summary & more about ShopMagic

Today, you’ve learned how to create, customize, and send WooCommerce payment reminder emails (also with the payment link) with Shopmagic. I encourage you to start with the free version of the plugin. If you need more filters and events, you can go PRO.

ShopMagic

Send WooCcommerce payment reminders to your customers with ShopMagic. It's easy, it's fast, it's intuitive.

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: September 10, 2026

If you have any questions about the plugin features, just write to us!

Also, consider other use cases for ShopMagic. Take a look at our blog and the below articles for more inspiration.

Related to WooCommerce payment reminders

  • Send WooCommerce Cancel Order Email

    Send emails for cancelled orders
    Send Order Cancelled Emails. Find out how to send Order Cancelled Emails using Shopmagic.

  • WooCommerce payment link

    woocommerce send payment link
    Send the WooCommerce invoice with a payment link. In this article we give you tips on how to send a WooCommerce payment link.

About Damian Machnik

Product Manager en WP Desk. Cada día intento crear productos mejores y más interesantes. Si tienes alguna pregunta, ¡no dudes en enviarme un correo!

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