ShopMagic 2.20 is here. BCC field, Order Paid event and payment reminder

This is the last update which we are releasing this year. This time we focused on some overall improvements which we hope you will find useful. What exactly is added in ShopMagic 2.20? I invite you to read the article.

BCC field available for everyone

BCC (Blind carbon copy) allows the sender of a message to conceal the person entered the BCC field from the other recipients. This feature was initially added in ShopMagic 2.4 however, it required some extra work from you. Until now, you needed to add it with a proper filter.

Starting from the 2.20 it is no longer required. BCC field will be available in every automation and for every user. If you do not want to use it – simply omit this field while creating your automation.

Extra note. Emails added in BCC won’t be visible in queue and outcomes which is intentional. Let us know if you want to extend this feature.

New event – Order Paid

This event is a combination of two events available in ShopMagic – Order Processing and Order Completed. Order Paid was one of the most requested ideas, so naturally we had to add it. How does it work? Use it whenever you want to create a universal automation which should be triggered when order, regardless of the method, is paid.

New placeholder – {{ order.payment_url }}

This placeholder is basically a payment reminder for your customers. Super important and another feature in ShopMagic’s arsenal which will increase conversion rate for your WooCommerce store.

How does it work? Create an automation for Order Pending event and add {{ order.payment_url }} placeholder to the message field. When the user receives the email, there’ll be a link to complete the payment. It will redirect user to the /checkout/order-pay/ website in your store.

Bear in mind, that payment reminder works for orders with pending payment status only.

Abandoned Carts fixes

Simultaneously with ShopMagic 2.20 we are releasing ShopMagic Abandoned Carts 1.0.1. Our add-on to recovering WooCommerce abandoned carts is receiving more and more attention. Thanks to your feedback we were able to fix few small issues which occurred or could occur in the future.

If you are not familiar with ShopMagic Abandoned Carts, I’ll recommend giving it a shot. It’s free and will increase your conversion rate right from the start.