WooCommerce pending emails. Create a free follow-up email with ShopMagic

In this tutorial we will create email notification for WooCommerce pending emails which will trigger for orders with pending status. More importantly, we will do this with a free version of ShopMagic, because even in its free version, our plugin supports all of the WooCommerce order statuses.

WooCommerce pending orders are very common

If you are running an e-commerce business built with WooCommerce, there’s a good chance that one (or more) orders in your store had Order Pending status.

Order pending may occur in many situations in WooCommerce. Generally it happens when the customer placed an order but did pay for it. However, from the ShopMagic’s perspective the reason does not matter. If the specified order status will be given, the automation will run.

You may ask yourself why is it so important to write an article about it? WooCommerce emails support pending orders. Well, I will disappoint you. You can not create WooCommerce pending emails in standard WooCommerce installation.

Wait a sec, no WooCommerce pending emails in WooCommerce?

That’s right. It’s the way how it was designed. We will not discuss the meaningfulness behind this decision because most likely it won’t change anything. However, we will discuss the possible solutions for creating WooCommerce pending emails. There are few ways of solving this and creating a WooCommerce pending emails to notify customers about order status:

1. You can buy a $49 or $99 plugin
2. If you are familiar with the code, you can use a custom hook
3. You can install ShopMagic for free and resolve it in 5 minutes 🙂

Number 3 is my choice. What to do now?

“Wise decision you have made young padawan” 😉 More seriously – I’ll use ShopMagic to resolve this issue because not only it’s a free plugin but you do not need to put a single line of code.

However, with ShopMagic installation may be a turning point for your store. Let’s not forget that ShopMagic is a powerful marketing automation plugin. Literally every WooCommerce business can benefit from it. How, you might ask?

1. It will increase conversion rate in your store
2. Customers loyalty will rise, and they will return to your store more often
3. Ultimately, you will be earning more money

Did I mention that with ShopMagic you can implement customer segmentation into your store? List of potential benefits is long so why don’t you try it? ShopMagic is free to download.

How to install and activate ShopMagic?

Before we will move to the creation of WooCommerce pending emails, you need to download, install and activate ShopMagic. If you are in your WordPress dashboard, simply click on Plugins → Add New and find ShopMagic in the plugins’ repository. You can also download zip file directly from the WordPress.org website.

How to create an automation for WooCommerce pending emails?

Find ShopMagic in your dashboard and click on Add New. You will see a new window, where we will create our new automation for WooCommerce pending emails.

 
Starting from the top of the screen, you will see the Add title field and Event metabox where you can select specified event. Title is just a title, so you can write whatever you want here, in my example it is “WooCommerce pending emails automation” because I like when the title is connected to the content of the automation.

As an event, which is quite obvious, I selected Order Pending. In most cases, it’s a good idea to select the rechecking order status checkbox. It will prevent sending an email if the order status changes in the meantime.

Creating an action for WooCommerce pending emails

In our example we are not assigning Filter. It will cause that whole automation will be global and trigger for all of the orders with Order Pending status.

Take a look at my screen, in which you can see the whole action window:

 
First is the type of action (Send Email/Plain Text/Raw HTML/MailChimp and Slack integrations). After that, there’s a Description where you can name your action. Similarly to the title it’s up to you what you will write here.

The Delay field is to delay an email for a fixed amount of minutes/hours/days or weeks but it’s a part of ShopMagic PRO.

To is for the recipient. It’s prefilled with the placeholder { customer.email } but you can delete it and write a different email here.

Subject and Heading perform the same role as in the standard emails.

Template. Choose from WooCommerce Template or none.

Message field. Here you can write your message for the WooCommerce pending emails. Message field (same as Subject and Heading) support placeholders. You can find full list of available placeholders on the right side of the screen.

At the bottom of the page, there’s an option to add an unsubscribe link to the automation.

Done. Your WooCommerce pending email is ready

This time I won’t be showing you the result. If you followed this guide then you have to simply do one thing – use the Send test feature. Starting from the ShopMagic 2.11 there’s no need to fire the whole automation if you want to check it. Click on Send test and then confirm the email.

I hope that this tutorial will help you when your store encounters orders with pending status. As always, if you have further questions, I’m here to help.