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AutomateWoo Free Alternative: Meet ShopMagic for WooCommerce

Published: March 3, 2025 / Updated: May 19, 2025 / Blog

AutomateWoo Free Alternative: Meet ShopMagic for WooCommerce

Damian Machnik

If you are looking for an AutomateWoo free alternative for your WooCommerce store, you’ve come to the right place. ShopMagic is a free marketing automation plugin for WooCommerce, which will increase your sales and customer loyalty. ShopMagic also comes with a PRO version, which will empower your WooCommerce store even more.

Have you ever wanted to automate WooCommerce emails and marketing with Automate Woo, but a little cheaper?

Today, I will show you how to use our free email marketing automation plugin for WooCommerce!

ShopMagic

Looking for an alternative to the AutomateWoo WordPress plugin? Meet ShopMagic: the best AutomateWoo alternative available!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: August 19, 2026

Table of contents

  1. What is marketing automation for WooCommerce?
  2. What is the ShopMagic WooCommerce automation plugin?
    • ShopMagic VS AutomateWoo (features and prices)
    • Is this AutomateWoo alternative two times cheaper or four times cheaper?
  3. ShopMagic as an AutomateWoo free alternative
  4. ShopMagic (AutomateWoo alternative) stands for…

    • Action scheduler and custom order statuses
    • Raw HTML email and instant feedback and support
    • Review Request add-on
    • Customer Coupons and placeholders UI
    • Advanced Filters
    • Manual actions
    • Abandoned carts
    • Email log
    • New filters and placeholders
  5. Summary

What is marketing automation for WooCommerce?

Some of you – especially readers of our blog 💕  –  know what marketing automation for WooCommerce is. There are tons of definitions of it.

💡 In another article that you may find on our blog, I decided to describe marketing automation as a sum of three benefits, instead of copying and pasting these definitions.

➡️ Marketing automation is a way of making more money, acquiring customer loyalty, and saving time, at the same time. ⬅️

If you want to find out more about it, check the dedicated article which unveils the magic behind marketing automation in WooCommerce and ShopMagic. Whereas in this article we will focus on finding an AutomateWoo free alternative for WooCommerce, so we won’t be discussing this topic more widely.

What is the ShopMagic WooCommerce automation plugin?

There are three key objectives behind our mission:

1️⃣  Save time and money.

2️⃣ Create an improved store.

3️⃣ Sell more.

We have plenty of plugins in our portfolio and we feel that we are covering objectives 1 and 2 quite well. However, we’ve felt that something should also be done in objective number 3. That was the main reason why we are still trying to improve ShopMagic. And since day one, we knew that ShopMagic would be the best AutomateWoo free alternative 🙂.

ShopMagic

Looking for an alternative to the AutomateWoo WordPress plugin? Meet ShopMagic: the best AutomateWoo alternative available!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: August 19, 2026

How come? We’ve been using AutomateWoo daily, but on the other hand, we felt that there’s a place for improvement. Now, after a few months of improvements and continuous work, it’s not a feeling anymore. We are sure that ShopMagic is the best AutomateWoo free alternative for WooCommerce stores. And here are the reasons behind that certainty.

Free Marketing Automation For Woocommerce Automatewoo Alternative For Automated Emails

ShopMagic as an AutomateWoo alternative [free]. The price factor

The price difference between these two marketing automation plugins for WooCommerce is obvious, but I feel that we should add something here😉.

AutomateWoo costs $99 per year for a license which you may use on one website. ➡️ ShopMagic in its core version is free. ⬅️ If you, as a client, decide that a free version is not enough, you can extend your license for PRO features. ShopMagic PRO costs only $69 for the same as AutomateWoo, a 1-site subscription valid for one year.

💡 ShopMagic PRO is almost two times cheaper than AutomateWoo 🫰🏻.

Sounds good? But that’s not all. We also offer a 25-site subscription for $99, which is the same price as a 1-site AutomateWoo subscription. $4 for 1 website! This results, that ShopMagic is not only an AutomateWoo free alternative but also a paid alternative 😜!

AutomateWoo alternative

Download the plugin and build successful marketing automation in WooCommerce today!

ShopMagic

Looking for an alternative to the AutomateWoo WordPress plugin? Meet ShopMagic: the best AutomateWoo alternative available!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: August 19, 2026

Is this AutomateWoo alternative two times cheaper or four times cheaper?

There’s one more thing that should be added here. AutomateWoo – apart from its core $99 price features – offers some additional add-ons. And these add-ons are not free. Their prices range from 39 to 79 USD. So in its full option, AutomateWoo will cost you $217 (99 + 39 +79). At the same time, none of the add-ons available in ShopMagic is chargeable. ShopMagic add-ons are free for our active PRO customers!

➡️ See all available add-ons. 
➡️ See ShopMagic’s pricing list.

To summarize, for a price of $69 you are receiving all of the – present and future – functionalities of ShopMagic.

It’s four times cheaper than the same version of AutomateWoo!

ShopMagic as an AutomateWoo free alternative

We know it’s hard to compete with AutomateWoo, but we took on the task. I think it is coming out quite well 😊. Let me invite you to a summary and comparison of ShopMagic and AutomateWoo. See what our free WooCommerce automation plugin can offer you and what the main differences are.

➡️ Features

The difference made by the price is important but it’s not the only one. If we compare the raw list, it will be noticeable that ShopMagic has fewer features than AutomateWoo. However, when I’m looking at the development of both plugins it looks different.

Let’s have a look at what we have done in the recent past.

Customize Woocommerce Emails And Run Marketing Automation Campaigns with this AutomateWoo alternative
ShopMagic – create a message and choose your template

Starting point – ShopMagic 3.0

Some months ago, we released ShopMagic 3.0 with lots of changes and improvements. The whole automation workflow had been rebuilt. Events, filters, and actions are now completely rewritten and ready for future improvements. We are ready to compete and not only become an AutomateWoo WooCommerce free alternative but to become the number one free marketing automation plugin!

💡 Read about new features in ShopMagic 3.0. New layout, open rate, click rate, full integration with WordPress, and much more.

ShopMagic (AutomateWoo alternative) stands for…

Since the release of ShopMagic 3.0, nothing is the same anymore. As of now, you can not only create WooCommerce automations but also have access to features like the ones below ⤵️:

Action scheduler and custom order statuses

✅  Rechecking the order status before running an action is available both for free and PRO users.

Full support for custom order statuses. Integration with Slack, which wasn’t the most requested feature but what a useful one! We’ve also switched from WP-Cron to Action Scheduler for better reliability.


Automation Custom Trigger And Filter For Woocommerce Email Marketing (automatewoo Alternative)

Raw HTML email and instant feedback and support

We remember about our free users and we feel that we are a real AutomateWoo-free alternative. Now you can choose from Plain Text or Raw HTML:

Free AutomateWoo alternative - send email Raw HTML or plain text

✅ Apart from that, what really  makes the difference, is our customer service – always ready to help with whatever you need. You can always ask for my or my teammates’ help.

Review Request add-on

What a ride! We needed only one week to deliver a highly desired Review Request add-on. With the addition of the Review Published event, you can send an email to your customers and thank them for the review. On the other hand, you may also send an email or Slack notification to yourself or your employees.

➡️ Get the Review Request add-on here ⬅️

Shopmagic Review Request Add-on

Customer Coupons and placeholders UI

Another great ShopMagic addon that you can’t miss in your store. Meet ShopMagic Customer Coupons.

➡️ Get the ShopMagic Customer Coupons add-on here ⬅️

✅ This add-on opens up whole new possibilities for your WooCommerce store. Thank you coupon, cross-sell coupon, upsell coupon, reminder coupon, or whatever you like or need. The whole coupon world is open to you. We’ve also made some UI changes to placeholders and given them a modern and better look. Another small step as an AutomateWoo-free alternative – check!

WooCommerce Shop Coupon Dialog. ShopMagic Customer Coupons Add-on.

Advanced Filters

Advanced filters and conditional logic transforms ShopMagic into advanced marketing automation WooCommerce software, which can cover almost every scenario.

➡️ Get the ShopMagic Advanced Filters add-on here ⬅️

✅ With the power of advanced filters, shop owners can now precisely segment customers. Most of this add-on is for the ShopMagic PRO users, but – as always – there’s a piece of cake also for free users. We remember our goal, to not only be an AutomateWoo free alternative but to become the #1 free marketing automation plugin.

Shopmagic Advanced Filters For Woocommerce Automated Emails

Manual actions

It was a highly requested feature and we hear y’all 👂🏽!  Many of you emailed us about this feature. So, yes. I can confirm that we have it covered now. Let me introduce you to ShopMagic Manual Actions.

Marketing Automation for WooCommerce - ShopMagic Manual Actions

➡️ Get the ShopMagic Manual Actions add-on here ⬅️

Abandoned carts

Another highly requested feature. It just had to be done. However just “done” is not enough and this add-on had to be done well. ShopMagic Abandoned Carts is powerful by itself and what’s more, it is covered not only logged users’ carts but also guest carts!

ShopMagic Abandoned Carts addon - automatewoo features

➡️ Get the ShopMagic Abandoned Carts add-on here ⬅️

Email log

This is a very useful feature for both – you as the customers and us as developers. Email log lets you check the status of all of the emails created and sent with ShopMagic email automation in WooCommerce. And finally, it is available in ShopMagic – both the free and PRO versions!

ShopMagic Email Log - Marketing Automation for WooCommerce

💡 Besides Email Logs, ShopMagic will also let you check click and open rates and have a glimpse of the messages that are in the queue.

New filters and placeholders

We are constantly adding new placeholders and filters to our plugin. These are small changes but with a significant impact on ShopMagic. Many of the new filters and placeholder ideas came from our customers who wanted to customize ShopMagic to their needs. Another advantage when considering ShopMagic as an AutomateWoo free alternative for WooCommerce email automation😊.

WooCommerce automation - placeholders
Random placeholders you can use in ShopMagic

We’ve also covered some additional work

Quite a list, right 😜? Let’s add a dozen articles and documentation pages to that and hundreds of answered questions to further astound. Even we, a quite small team behind ShopMagic feel proud for what we’ve done in such a short time.

💡 Here is a link to our extensive Documentation. I assure you that even the most demanding person will find answers to all questions concerning our AutomateWoo free WordPress plugin alternative.

The future of ShopMagic. Not only as an AutomateWoo free alternative

I had a chance to present what we’ve done but let’s not forget about the future. We have a ton of improvements and add-ons, which we are going to implement in ShopMagic. For now, it has to be a secret but believe me, we won’t be missing anything compared to AutomateWoo if we introduce them all 🪄.

New integrations

The list of possible integrations is very long. Mailchimp and Slack integrations are already implemented. Most likely, we will focus on WooCommerce Subscriptions, FreshMail, and Mailjet as the next integrations 🚀.

💡 Check all ShopMagic Addons.

Community involvement is an important part of ShopMagic

The commitment of our community to our products is something really special for all of us. By all of us I mean not only our team but the whole company behind it – WP Desk. From the very beginning, we are cooperating with our customers to deliver better products. More importantly, a huge amount of ideas implemented into our plugins were created in our customer’s minds. In ShopMagic, we even have a special place, where you may submit your ideas for the future development of our plugin.

AutomateWoo free alternative or an equal rival

This is the place where we are now. Confident in a product. With a clear roadmap and a dedicated team that is here not only to create and deliver but also to cooperate and help. Team confident in the future of ShopMagic as not only an AutomateWoo free alternative but as an equal competitor and a future of marketing automation in WooCommerce stores. I hope that you will join us on that journey.

Thank you for all of the ideas 🧡

I would like to take this opportunity and on behalf of our team say thank you for all of your ideas and emails. We are reading all of them. Some of the ideas are already part of ShopMagic – not only an AutomateWoo-free alternative.

Download the free plugin and start marketing automation in WooCommerce for free!

ShopMagic

Looking for an alternative to the AutomateWoo WordPress plugin? Meet ShopMagic: the best AutomateWoo alternative available!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: August 19, 2026

If you have any questions, let us know!

More articles about this AutomateWoo alternative:

  • Send WooCommerce Payment Reminders with ShopMagic

    woocommerce abandoned carts
    Payment Reminder Plugin. Find out how to send payment reminders with ShopMagic.

  • ShopMagic WooCommerce Emails Guide

    woocommerce emails sending tutorial
    All there is to know about WooCommerce emails. Everything there is to know about WooCommerce emails – From Understanding to Customization.

About Damian Machnik

Product Manager en WP Desk. Cada día intento crear productos mejores y más interesantes. Si tienes alguna pregunta, ¡no dudes en enviarme un correo!

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