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WooCommerce email segmentation and automation with ShopMagic

Updated: May 23, 2023 / Blog, New Release Wednesday

WooCommerce email segmentation and automation with ShopMagic

Maciej Swoboda

ShopMagic gives you email automation filters for segmentation and placeholders for WooCommerce email automation. Our Advanced Filters add-on, adds conditional logic to automations so you can build your email marketing in WooCommerce much easier.

Have you ever wanted to send emails only to selected customers in WooCommerce manually?

Read about WooCommerce email segmentation and automation with ShopMagic (free or PRO) and send emails automatically today!

Table of contents

  • Get ShopMagic for email segmentation & automation
  • WooCommerce email automation and email filters (ShopMagic free)
  • WooCommerce email segmentation with ShopMagic Advanced Filters (PRO)
  • Summary & more about ShopMagic

Get ShopMagic for email segmentation & automation

💡 But before we begin… Are you familiar with ShopMagic 🪄? It’s an email sending and automation plugin for WordPress. Its basic version is available completely for free in the repository. And the PRO version is a set of add-ons that will fully complement its basic version.

⭐ In this article, we will discuss the free options and the Advanced Filters PRO add-on with more features.

Get ShopMagic PRO with all its add-ons.

ShopMagic Advanced Filters

WooCommerce email segmentation made simple. Add conditional logic to your WooCommerce emails!

Add to cart or View Details
WP Desk
10,000+ Active Installations
Last Updated: May 30, 2023
Works with WooCommerce 5.2.0 - 7.1.x

WooCommerce email automation and email filters (ShopMagic free)

ShopMagic lets you build successful email marketing in WP and Woo. Mainly based on emails.

The plugin allows you to create multiple email automation campaigns in WordPress and WooCommerce.

Shopmagic Automations

Custom emails for WordPress and WooCommerce

ShopMagic gives you a user-friendly email customizer!

Woocommerce Pretty Emails Layout Shopmagic
Custom emails in WordPress and WooCommerce

Say goodbye to the PHP email template editing in WooCommerce.

Get ShopMagic free and send emails automatically today!

ShopMagic Advanced Filters

WooCommerce email segmentation made simple. Add conditional logic to your WooCommerce emails!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: May 22, 2023
Works with WooCommerce 5.2.0 - 7.1.x

Email segmentation with ShopMagic Filters

Basic filtering was already present in the free version. However, when we acquired ShopMagic it was very limited. You could only choose one product and it didn’t have support for variable products. Along the way, we added variations, but it was still impossible to exclude products.

In ShopMagic 2.5 we are introducing a completely new approach to filters and now it is possible to select multiple products (including variations) and have 3 comparison types (match any, all, or none):

Shopmagic Recipients WooCommerce email Segmentation
WooCommerce Email Product Filter

Currently, you can use 4 filters in the ShopMagic free plugin.

Filters In Shopmagic Free

💡 The filters that you see above ⬆️ are available in ShopMagic free. The filters that will be mentioned below ⬇️ are available in the premium Advanced Filters add-on (that is a part of ShopMagic PRO).

WooCommerce email segmentation with ShopMagic Advanced Filters(PRO)

➡️ Let’s say that you want to send follow-up emails only to customers that purchased a specific product and paid with PayPal:

Email Filter Product Payment Gateway (WooCommerce email segmentation)
ShopMagic: filter your email’s recipients

👀 That’s where the filters come in handy. They let you segment your customers and orders based on certain criteria and send personalized follow-up emails in WooCommerce.

ShopMagic Advanced Filters (PRO add-on) is all about… filters

💡 Automation filters add conditional logic to execute actions based on certain criteria, i.e. order total value, customer email, shipping method, payment gateway, and so on. Read more about WooCommerce automated emails →

Take a look at the filters in ShopMagic (with the plugin’s new UI).

Use Filters In ShopMagic
ShopMagic Filters
💡 See all available ShopMagic filters in the plugin documentation →

Get ShopMagic PRO (containing all add-ons)!

ShopMagic Advanced Filters

WooCommerce email segmentation made simple. Add conditional logic to your WooCommerce emails!

Add to cart or View Details
WP Desk
10,000+ Active Installations
Last Updated: May 30, 2023
Works with WooCommerce 5.2.0 - 7.1.x

Email segmentation in WooCommerce with Advanced Filters

Apart from the product filter described above, we’ve also released the add-on with advanced filters. You’ll find the complete list on the add-on page, I will just mention a few in this blog post.

✔️ Apart from products you can also target your orders by product categories:

Email Segmentation in WooCommerce: Filter Product Categories
ShopMagic: Item Categories Filter

✔️ Or a bit more complicated example, segment a customer that:

  • Spent more than $500 (all orders).
  • Is guest (didn’t set up an account in the store).
  • Didn’t choose PayPal as his payment method.
  • And selected free shipping.
Email Filter Total Spent Guest Shipping Payment. WooCommerce email segmentation
Total Spent, Guest, Shipping Payment Filters in ShopMagic. WooCommerce email segmentation.

I think you get the idea of what it’s all about 🙂

💡 The most important thing is that now you can segment your customers and add conditional logic to all your WooCommerce emails that are handled by ShopMagic.

ShopMagic Advanced Filters

WooCommerce email segmentation made simple. Add conditional logic to your WooCommerce emails!

Add to cart or View Details
WP Desk
10,000+ Active Installations
Last Updated: May 30, 2023
Works with WooCommerce 5.2.0 - 7.1.x

But there’s one more thing

Oh, I almost forgot that we have a nice treat for our more advanced users and developers. In selected filters you can use regular expressions:

Email segmentation in WooCommerce. Filter Regex
Customer – Email, matches regex, hi/hello.

That’s sweet 🍭!

Summary & more about ShopMagic

In this article, you’ve learned about WooCommerce email segmentation and automation. I encourage you to visit the ShopMagic plugin page to see all its features and read our blog.

ShopMagic Advanced Filters

WooCommerce email segmentation made simple. Add conditional logic to your WooCommerce emails!

Add to cart or View Details
WP Desk
10,000+ Active Installations
Last Updated: May 30, 2023
Works with WooCommerce 5.2.0 - 7.1.x

If you have any questions or ideas let us know.

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    WooCommerce send emails to your customer
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    How to make a great first impression? Find out how to use ShopMagic to prepare the best WooCommerce welcome email.

About Maciej Swoboda

Founder of WP Desk, in love with WordPress since 2006. He believes in the power of WP community, speaks at WordCamps around the world and helps people build better businesses with WooCommerce.

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