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WooCommerce Subscriptions renewal reminder emails

Published: May 12, 2021 / Updated: October 31, 2024 / Blog, Guide

WooCommerce Subscriptions renewal reminder emails

Damian Machnik

Here is a guide about creating a WooCommerce Subscriptions reminder email. You can use it to create an automation to inform your customers about WooCommerce Subscriptions’ events like payment, status change, or a reminder about renewal. Why is it so important? Check the below article.

Have you ever wanted to send custom emails in WooCommerce Subscriptions without tweaking existing templates?

Today, I will show you how to add and customize new emails for your subscribers. Let’s begin!

Table of contents

  1. ShopMagic for WooCommerce Subscriptions
  2. What is a WooCommerce Subscriptions reminder email?
  3. Let’s create a renewal reminder email for WooCommerce Subscriptions!
     

    • Events & triggers for your WooCommerce subscription email reminder!
    • Customer segmentation & filters
    • WooCommerce Subscriptions email reminder – Example
    • Choose WooCommerce Subscriptions reminder email types
    • Subscription Manual Trigger (one-time email campaign)
  4. Reminder email ready-to-use recipes
  5. Summary & more about ShopMagic

Why use ShopMagic for WooCommerce Subscriptions?

😀 The WooCommerce Subscriptions plugin can notify subscribers about different subscription events, like subscription renewal, cancellation, or upgrade.

😡 What it can’t do, is inform subscribers before or after any of these events.

Therefore, if you want to send WooCommerce subscriptions reminder emails – it can’t be done in WooCommerce Subscriptions alone. In this case, you’ll need another plugin to add and customize emails for subscribers.

Meet ➡️ ShopMagic for WooCommerce Subscriptions

ShopMagic WooCommerce Subscriptions £69

Send WooCommerce Subscriptions reminder emails or WooCommerce subscription renewal reminders. With ShopMagic WooCommerce Subscriptions it's easy!

Add to cart or View Details
WP Desk
Plugins used by 10,000+ shops
Last Updated: 2026-08-19
Works with WooCommerce 10.7 - 11.1

✅ ShopMagic for WooCommerce Subscriptions was created to resolve this issue. Thanks to our plugin, you can choose any point in the subscription cycle and create a fully automated email, which will be sent to your customers!

What is a WooCommerce Subscriptions reminder email?

💡 A WooCommerce Subscriptions reminder email is an email that will remind your customers, that there will be some changes to their subscriptions. Mostly used as a before notification, however, it can be sent when a subscription-based event occurs.

Let’s create a renewal reminder email for WooCommerce Subscriptions!

Now, let me show you how ShopMagic can help you with email marketing and new emails for WooCommerce Subscriptions!

Let’s send custom emails, subscription notifications, and reminders 😀!

Use events & triggers for your WooCommerce subscription email reminder!

Basically, you can use every subscription status (including changes from one to another) as a trigger. Here’s a full list of all available events in ShopMagic:

  • New Subscription
  • Subscription Status Changed (e.g. from On-Hold to Active)
  • Subscription Before Renewal
  • Subscription Before End
  • Subscription Trial End
  • Subscription Manual Trigger (👉🏿 very useful, we’ll get back to it later in the article)
Woocommerce Subscriptions Email Reminder Events
Choose the desired event for your WooCommerce subscriptions renewal reminder

What about customer segmentation & filters?

Or in other words – will ShopMagic send this email to every subscriber? Luckily – no🙂.

✅ You decide to whom your WooCommerce Subscriptions reminder emails will be sent.

How? With available filters. ShopMagic has plenty of them, to let you personalize your automation as much as possible.

➡️ Here is a list of subscription-based filters: ⬅️

  • Billing Period
  • Custom Field
  • Date Completed
  • Date Created
  • Date Paid
  • Item Categories
  • Item Count
  • Items
  • Parent Order Status
  • Payment Gateway
  • Requires Manual Renewal
  • Shipping Method
  • Status
  • Total
You can also choose filters based on automation, order, and customer!

WooCommerce Subscriptions email reminder – Example

Now, let’s take a look at the example for WooCommerce Subscriptions email reminder which will be sent 7 days before the end of the subscription, to the customers who have an active subscription on a specified item:

WooCommerce Subscription reminder email Filters
Use filters for a more efficient way of sending WooCommerce subscription reminder email

Let’s not forget about Advanced Filters

💡 ShopMagic for WooCommerce Subscriptions is part of ShopMagic PRO. I’m mentioning this because once you purchase the PRO version, you’ll also receive access to all add-ons. Including Advanced Filters, which will let you segment your subscribers even further.

ShopMagic WooCommerce Subscriptions £69

Send WooCommerce Subscriptions reminder emails or WooCommerce subscription renewal reminders. With ShopMagic WooCommerce Subscriptions it's easy!

Add to cart or View Details
WP Desk
Plugins used by 10,000+ shops
Last Updated: 2026-08-19
Works with WooCommerce 10.7 - 11.1

Choose WooCommerce Subscriptions reminder email types

By type, I mean Action 😉.

🤔 What is an Action in ShopMagic’s automation? It’s the last part of every automation, which you can use to write a message to the customer, add one to the List or even use it to manage the subscription!

✅ That’s right. You can create an automation that will change the subscription status if the specified event occurs.

Here are all available Action types. I grouped them into subscription-only and universal action types:

1️⃣ Subscription-based Action types

  • Subscription Change status
  • Subscription Change to Manual
  • Subscription Change Date

2️⃣ Universal Actions

  • Send Email (Plain text/HTML template)
  • Add/delete Customer to ShopMagic list
  • Add Customer to Mailchimp list
You can use them outside the subscription-based automation too.

Subscription Manual Trigger (one-time email campaign)

Remember when we mentioned such an event? Here’s a brief explanation of its possibilities.

💡 Subscription Manual Trigger is a special event type, which you can use to manually trigger an email to all customers (or selected groups if you use filters).
shopmagic.app
Woocommerce Subscriptions Manual Trigger For WooCommerce Subscriptions renewal reminders

 

It’s a perfect solution for sending one-time offers to inform your subscribers about some changes in the subscriptions or to use as a WooCommerce Subscriptions reminder email if you want.

➡️ What’s even better, there’s no limitation on how many customers (subscribers) you can target with a subscription manual trigger. Few of them, a hundred or even a few thousand customers at once!

Once you create your automation, ShopMagic will process it and send your message to all eligible customers.

Reminder email ready-to-use recipes

Normally, I would write a long step-by-step example here🙂. However, since we added automation recipes into ShopMagic, there’s no need👌.

When you’ll install ShopMagic and visit the Recipes tab, you’ll see that there’s a ready-to-use template for the WooCommerce Subscription reminder email.

👆🏽 Simply click on Use Recipe, and it will be ready to use!

7 Days Before The End Of Subscription Email In Woocommerce
Woocommerce Subscriptions renewal reminder templates ready to be used in the ShopMagic app

Shopmagic Email Marketing Ready To Use Automation For Woocommerce

That’s it. Your WooCommerce Subscription reminder email is ready!

Once you click on Publish, your automation will be ready and waiting for a specified event. If it occurs, ShopMagic will automatically add it to the Queue and send it to the customer.

Finally, you will be able to check its status in the Outcomes.

Also, you can use ShopMagic to send WooCommerce follow-up emails or to recover abandoned carts in WooCommerce with our free add-on!

Summary & more about ShopMagic

Today, you’ve learned how to create, customize, and send email notifications and renewal reminders for WooCommerce Subscriptions. I hope you’ll use events, filters, and actions to build successful email marketing campaigns for subscribers, or WooCommerce in general.

ShopMagic WooCommerce Subscriptions £69

Send WooCommerce Subscriptions reminder emails or WooCommerce subscription renewal reminders. With ShopMagic WooCommerce Subscriptions it's easy!

Add to cart or View Details
WP Desk
Plugins used by 10,000+ shops
Last Updated: 2026-08-19
Works with WooCommerce 10.7 - 11.1

If you have any questions let us know!

Related to the WooCommerce Subscription reminder email

  • Send WooCommerce Manual Emails with ShopMagic

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    Send Manual Emails in WooCommerce. Find out how to send WooCommerce Manual Emails using Shopmagic.

  • WooCommerce Subscriptions Email Notifications

    Subscriptions Email Notifications
    Subscriptions Email Notifications in WooCommerce. Everything there is to know about Subscriptions Email Notifications in WooCommerce.

About Damian Machnik

Product Manager en WP Desk. Cada día intento crear productos mejores y más interesantes. Si tienes alguna pregunta, ¡no dudes en enviarme un correo!

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