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WooCommerce email customizer plugin – send better emails

Published: March 28, 2025 / Updated: May 19, 2025 / Blog, New Release Wednesday

WooCommerce email customizer plugin – send better emails

Damian Machnik

The default email customizer in WooCommerce is HTML/ PHP based. Today, I will show you how to use ready-to-use WooCommerce automation templates, send custom emails, and more. Send better emails with our free email customizer plugin for WordPress and WooCommerce!

Are you missing email personalization in WooCommerce and an easy-to-use email editor for your emails?

In this article, you’ll see the power of our email customizer plugin for WooCommerce. Let’s begin!

Table of contents

  • Default emails in WooCommerce
  • Get ShopMagic – a free email customizer for WooCommerce!
  • WooCommerce email customizer with [free] automation recipes
  • How to create new email templates with ShopMagic?
  • Examples of custom emails for WooCommerce

Default emails in WooCommerce

As you know, WooCommerce gives you some standard email templates:

Standard Woocommerce Emails

And you may customize them with some HTML/ CSS/ PHP:

WooCommerce automated email PHP template
Edit email template in WooCommerce

But, there is a better email customizer with the free plugin to create, personalize, and send emails in WooCommerce!

Get ShopMagic – a free email customizer for WooCommerce!

First, get the plugin!

ShopMagic

The best WooCommerce email customizer plugin you'll find out there. Give it a try!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: August 19, 2026

ShopMagic gives you an easy-to-use email customizer with a clear UI.

Woocommerce Pretty Emails Layout Shopmagic
Custom emails in WordPress and WooCommerce

What’s more, you can create multiple emails for successful marketing of your WooCommerce store.

Shopmagic Automations

Moreover, there are also great tools to check the results!

In the dashboard:

Dashboard

With the outcomes:

Shopmagic Outcomes Logs

Abandoned carts (with a free add-on):

Abandoned Cart Woocommerce Reports

And more!

⭐ ShopMagic lets you send personalized emails, build advanced email marketing, and more in WordPress and WooCommerce. 💡 Also, take a look at all available add-ons →

WooCommerce email customizer with [free] automation recipes

The plugin can also save you time with pre-made email templates and automations.

Woocommerce Email Customizer Plugin. Recipes
Recipes Tab. ShopMagic plugin.

Most of them are ready to implement right away 😀. Of course, you can edit the automation & the email template to personalize the content.

💡 What’s important, no matter if you are using ShopMagic free or PRO – you can use recipes.

First things first, take a look at the screenshot to see what the Recipes tab looks like:

Woocommerce Email Customizer Plugin. Ready To Use Recipes
ShopMagic Recipes Tab

How to use a recipe?

Do you see a use recipe button on the right side of the screen? Simply click on it, and ShopMagic will do the rest. The selected recipe will turn into a draft. You can use it or adjust it to your needs. After all the necessary changes, you just need to publish it, like any other WooCommerce automation.

Use Recipe Woocommerce Email Customizer
Use the recipe button. ShopMagic.

That’s it!

How to create new email templates with ShopMagic?

Now, what if you’d like to build your custom email template and such automation yourself?

Of course, it’s possible 😀!

  1. First, create a new automation.
    Create New Email Marketing Automation In Woocommerce

  2. Choose the Events
    Automated Emails Triggers In Woocommerce Shopmagic Email Automation Events

  3. Then, decide about Filters
    Filters In Shopmagic Free

  4. Next, choose to send an email from Actions
    Shopmagic For Woocommerce Actions For Email Marketing Automation Campaigns

  5. Finally, use the email customizer to create personalized WooCommerce emails!

    Customize Woocommerce Emails With Shopmagic Email Customizer Plugin

As you can see, in a few steps, you may build custom emails for WooCommerce. And you may create additional Actions inside the same automation! So, it’s possible to send multiple emails, send order data to Google Sheets, SMS notifications, rescue abandoned carts (with free add-ons), save customer emails to email lists, and more ⭐!

💡 Of course, you can create a brand new email automation. Read more on how to create, customize, and send automated emails in WooCommerce with ShopMagic.

Examples of custom emails for WooCommerce

Now, let’s take a look at some inspiring email automation templates you could also use in your store.

  1. Create beautiful emails

    With ShopMagic, it’s possible to create personalized email templates using UI as well as custom HTML:

    Woocommerce Raw Html Email
    Send personalized and beautiful emails in WordPress & WooCommerce
  2. Send email after order

    You may send different emails after customers buy your products and services:

    Send A Thank You Email For A New Order In WooCommerce
    Your custom after-purchase email content
  3. Cancel order email

    You can use ShopMagic to get customer feedback about cancelled orders (or convince them to buy with a discount coupon).
    Send Email Notifications For Cancelled Orders In Woocommerce

  4. Rescue abandoned carts automatically

    ShopMagic lets you send automated emails for abandoned carts (also for guest checkout)!
    Abandoned Carts Workflow

    You just need to enable the free add-on
    Enable Abandoned Carts For Shopmagic Woocommerce

    to use the Abandoned Carts’ advanced features!
    Shopmagic Abandoned Cart Add On For Woocommerce Is Integrated With Mailchimp

  5. Payment reminder

    Sometimes customers forgot to pay. You can send reminder emails with ShopMagic too!

    Send Email Reminders About Pending Payment Orders In Woocommerce

You may see how to set up pending payment email notifications in WooCommerce with ShopMagic.

Summary & more about ShopMagic

Today, you’ve learned how to send better emails with our free email customizer plugin for WordPress and WooCommerce! Also, you’ve seen some examples of recipes, email customizer options, and inspiring automation emails for WooCommerce you could send.

Download the free plugin & start building your email marketing today!

ShopMagic

The best WooCommerce email customizer plugin you'll find out there. Give it a try!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: August 19, 2026

Finally, take a look at our blog for more email marketing tips. And let us know if you have any questions!

More about our WooCommerce email customizer

  • WooCommerce Email marketing plugin

    WooCommerce email marketing plugin
    Use ShopMagic. The plugin is eye-pleasing and it’s filled to the brim with new features. Read on and find out what it can do.

  • WooCommerce + Google Sheets

    WooCommerce automated email follow up
    Export orders to Google Sheets. Find out how to use ShopMagic to export orders to Google Spreadsheets.

About Damian Machnik

Product Manager en WP Desk. Cada día intento crear productos mejores y más interesantes. Si tienes alguna pregunta, ¡no dudes en enviarme un correo!

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