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WooCommerce cross-sell emails with ShopMagic

Published: June 23, 2021 / Updated: June 2, 2023 / Blog, New Release Wednesday

WooCommerce cross-sell emails with ShopMagic

Damian Machnik

Do you want to increase sales in your store? In this article, you will learn how to do that with ShopMagic and WooCommerce cross-sell emails 😁.

Standard emails in WooCommerce do not give you much for customization, for example, upsell or cross-sell options!

Let’s see how to create, customize, and send a custom cross-sell email in WooCommerce with a plugin!

Table of contents

  • WooCommerce Cross Sell email support
  • How to set up a Cross-Sell email with ShopMagic?
  • What about related products?
  • Customize emails & more options
  • Summary & more about ShopMagic
👋🏽 The article is about ShopMagic. It’s a plugin for sending automatic emails in WordPress and WooCommerce.

ShopMagic is not limiting you in the number of emails sent or created email templates 🔥!

WooCommerce Cross Sell email support

Support for cross-selling products was mentioned in many of your e-mails. ShopMagic officially supports products marked as cross-sells 🎉 So, you may send customized emails with cross-sell offers!

Before I’ll explain how it works, let me emphasize one thing, {{ order.cross_sells }} placeholder is available also in ShopMagic free.

ShopMagic

Send WooCommerce Cross Sell email with ease 📩 . With ShopMagic, it's possible!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: August 19, 2026

How does WooCommerce Cross Sell email work in ShopMagic?

ShopMagic uses built-in WooCommerce cross-sell functionality. If you want to use it, you have to mark a specified product as cross-sells. Here’s an official guide that should shed some light on how to do it.

Now, all you have to do is to add {{ order.cross_sells }} placeholder to your automation.

Shopmagic Automation With Cross Sell
WooCommerce Cross Sell email created in ShopMagic

If it will be triggered (the customer buys the applicable product). Then ShopMagic will assign a specified WooCommerce product (or products) in place of {{ order.cross_sells }} to prepare a cross-sell email.

Your cross-sell products can be listed in multiple ways, such as bulleted, comma-separated lists or a grid template.

How to set up a Cross-Sell email with ShopMagic?

First, get the free plugin.

ShopMagic

Send WooCommerce Cross Sell email with ease 📩 . With ShopMagic, it's possible!

Download for free or Go to WordPress.org
WP Desk
10,000+ Active Installations
Last Updated: August 19, 2026

After installing ShopMagic, go to ShopMagic → Automations and add new automation.

Create New Email Marketing Automation In Woocommerce

Choose the event, filters, and email for the action.

Creating A Shopmagic Automation

Use the {{ order.cross_sells }} placeholder in the email content to prepare in WooCommerce a cross-sell email.

Next, adjust the email template if you want to! ShopMagic gives you an easy-to-use email customizer if you want to add more content or placeholders.

ShopMagic Filter Placeholders
Use placeholders to get the data automatically

Finally, send a test email to check if everything is ok.

Shopmagic Send Test

💡 Also, if you are a ShopMagic PRO user, we created a new recipe, which not only uses cross-sell feature but also a filter for the customer’s first order. In other words, it’s a recipe for a welcome e-mail with cross-sells. Feel free to use it or modify it to your needs.

You will find it in ShopMagic → Automations → Recipes.

Woocommerce Cross Sell
Woocommerce Cross Sell Email Recipe. ShopMagic.

Using the cross-sell email templates to send new emails is a good starting point. ShopMagic PRO and its recipes help you in email marketing with pre-built templates for faster implementation.

What about related products?

The {{ order.related_products }} placeholder works similarly to cross-sell. However, instead of using a linked products tab, {{ order.related_products }} will display products that share the same category.

Order Related Products Placeholder
Order Related Products Placeholder in ShopMagic

Customize cross-sell emails & more options

You may also use ShopMagic tools to check your cross-sell and other email campaigns.

Dashboard and abandoned carts

First, you can check the results in the plugin dashboard.

Dashboard

You can also check the Outcomes.

Shopmagic Outcomes Logs

You can also delete selected or all of the entries in the Outcomes and Carts tabs if you want.

Outcomes Bulk Actions Shopmagic
Delete automations in bulk

Abandoned Carts

With the ShopMagic Abandoned Carts add-on, you may also rescue some abandoned carts in WooCommerce for free!

💡 The add-on we are talking about is Abandoned Carts.

You may install it yourself or enable the add-on in the ShopMagic settings.

Enable Abandoned Carts For Shopmagic Woocommerce

When you see carts with recovered status, you can be 100% sure that such a cart was recovered ✅ by your automation.

Shopmagic Woocommerce Abandoned Carts Analytics

Thanks to this, you will have a better overall view of conversions and recovered revenue.

Summary & more about ShopMagic

Today, you’ve learned how to create, customize, and send a custom cross-sell email with ShopMagic 🎉.

Download the free version: Download Free

or get ShopMagic PRO with all add-ons!

ShopMagic PRO £69

Send WooCommerce Cross Sell email with ease 📩 . With ShopMagic, it's possible!

Add to cart or View Details
WP Desk
10,000+ Active Installations

If you have any questions let us know.

More about our WooCommerce cross-sell email plugin

  • Plugin for email marketing

    WooCommerce email marketing plugin
    The best free WooCommerce email marketing plugin. The plugin is eye-pleasing and it’s filled to the brim with new features.

  • WooCommerce free automations

    WooCommerce automated free email follow up
    Send free WooCommerce emails. Find out how to use ShopMagic in sending free WooCommerce automations.

About Damian Machnik

Product Manager en WP Desk. Cada día intento crear productos mejores y más interesantes. Si tienes alguna pregunta, ¡no dudes en enviarme un correo!

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